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About the company
Our client is a highly established organisation in the home and building sector. With a strong national footprint a the business is continuing to strengthen its brand presence and evolve its digital strategy. You’ll join a collaborative and supportive environment that values creativity, innovation and high-quality marketing execution.

About the role
Reporting to the Head of Marketing, this senior role is responsible for leading the organisation’s social media strategy, content creation, digital marketing initiatives and brand engagement.

You will manage all organic social media channels through a centralised platform, produce high-quality visual and short-form content, support local store marketing, and help drive national brand visibility.

The role requires close collaboration with internal teams across sales, operations and leadership, as well as franchise partners, external agencies, and designers. 

Benefits

• Senior position offering autonomy, ownership and creative influence
• Opportunity to shape and elevate a long-established national brand
• Supportive and collaborative culture
• Career development and professional growth pathways
• Exposure to diverse digital campaigns and a broad national network

Duties / Key responsibilities

• Develop and execute an integrated social media and digital marketing strategy
• Create, film, edit and publish high-quality photo and video content for social platforms
• Manage scheduling, community engagement, analytics and monthly reporting
• Plan and optimise digital, social, email and event-led campaigns to support brand and store initiatives
• Partner with store operators, internal stakeholders and external suppliers to deliver marketing activity

Skills and experience

• 5+ years experience in social media management and digital marketing
• Proven success delivering high-performing social and digital campaigns
• Strong copywriting, storytelling and content production capabilities
• Confident filming and producing short-form video content
• Proficiency with Canva, Adobe Suite, CRM/CMS platforms and social scheduling tools
• Excellent organisation and ability to manage multiple priorities
• Strong communication, leadership and stakeholder management skills

If you’re interested in this opportunity and feel you’re the right fit, please click “Apply” or contact Charlotte Allinson on charlotte.allinson@allurapartners.com.au for a confidential discussion.

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