_{18th June, 2026}

UniLodge Living Group is Australia and New Zealand’s longest-standing and leading private operator in the living sector. With over 30 years of excellence, we manage over 150 properties and tens of thousands of apartments across student accommodation, Build-to-Rent (BTR), hotels, and affordable housing.
  
Through our Essence Communities brand, we are at the forefront of Australia’s rapidly growing Build-to-Rent sector. We deliver a range of premium, community-focused living experiences that set new standards for long-term residences. As the sector booms, we’re scaling fast, innovating relentlessly, and redefining what modern residential living looks like. With 10 operational assets and 8 under mobilisation, we have quickly become a market leader in the sector, with over 6,000 operational apartments by the end of 2026.
  
This is your chance to play a pivotal leadership role in that growth story.

Role Brief: 

As General Manager – Marketing (Essence Communities), you’ll lead the marketing strategy and execution for our Build-to-Rent (BTR) portfolio. You’ll drive strategies that raise occupancy, elevate brand visibility, and deliver outstanding financial results for our investors and client brands — all while owning and optimising our cutting-edge marketing technology stack.
  
This is a high-impact, hands-on leadership position where you’ll blend strategic vision with operational excellence. You’ll mentor a talented team, partner closely with Property and Executive leaders, and help position Essence Communities as the partner of choice in the BTR space.

Here’s What You’ll Do:

• Oversee the crafting and execution of dynamic marketing strategies that drive leasing success, resident retention, and revenue growth across our BTR assets.
• Work closely with the Essence Communities Senior Leadership Team ensuring value add and continuous improvement as we scale.
• Own the success of our MarTech ecosystem — ensuring seamless integration, powerful insights, and next-level personalisation.
• Lead, coach, and inspire the marketing team to deliver exceptional results.
• Build strong relationships with BTR clients and stakeholders while representing Essence in pitches and key forums.
• Deliver data-driven campaigns, brand storytelling, and innovative solutions that fuel our continued expansion.

What We’re Looking For:

You are a strategic marketing leader with a demonstrated history of success in the property sector. You can easily combine flare with commercial acumen, operational excellence with balancing your time to support the growing demands of your team. You have:

• 10+ years in marketing with at least 5 years in a senior role focused on residential property, BTR, student accommodation, or similar.
• Deep expertise in marketing technology stacks (HubSpot, Salesforce, Google Analytics, automation tools, etc. and is comfortable discussing our technology with clients).
• A proven track record of driving occupancy and revenue through integrated marketing campaigns.
• Strong leadership, stakeholder management, and analytical skills.
• Success in driving high performing teams and providing exceptional people leadership, training and mentoring
• Passion for the living sector and a desire to create exceptional resident experiences.
• Unrestricted working rights in Australia & Valid National Police Check

Our Story:
  
Essence Communities is Australia and New Zealand’s leading Build-to-Rent (BTR) operator, delivering tailored management solutions backed by a 30-year legacy in property and asset management through our parent company, UniLodge Living Group. We exist to create communities where people truly belong – combining hospitality-led thinking, operational excellence, and human-centred design to deliver exceptional resident experiences and strong performance outcomes for our partners.
  
Why Join UniLodge Living Group?

At Essence Communities, our people are at the heart of everything we do. We foster a culture where contributions are valued, achievements are recognised, and individuals are empowered to thrive.

• Real Impact: Your work will directly shape one of Australia’s fastest-growing asset classes and help thousands of residents thrive.
• Growth Opportunity: Be part of a dynamic, ambitious group with a strong pipeline of new BTR projects and a clear vision for the future.
• Collaborative Culture: Work alongside passionate professionals who value innovation, accountability, and great outcomes.
• Hybrid Flexibility: Based in vibrant Brisbane CBD with a hybrid working model.
• Competitive Package: Attractive remuneration, professional development, and the chance to grow with a market leader.

If you’re a strategic marketing leader who thrives on driving results, loves the property/living sector, and wants to help build something special, we want to hear from you.

How to Apply: 

This is a unique opportunity to influence strategy, drive performance and help shape one of Australasia's leading Build-to-Rent operators. Apply today or reach out to Talent Acquisition team at recruitment@unilodge.com.au
  
Essence Communities is part of the UniLodge Living Group. We are proud to be an equal opportunity employer and welcome applications from diverse backgrounds.
  
We are a 2026 Circle Back Initiative Employer – we commit to respond to every applicant.

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