_{13th December, 2025}

We're partnering with Miss Amara, one of Australia's fastest-growing ecommerce brands in home styling, to find a commercially sharp, brand-led Head of Marketing to take the business into its next phase of growth.
 
This is a pivotal leadership role. You'll own the end-to-end marketing strategy for a high-performing ecommerce brand, balancing short-term performance with long-term brand building. If you love scaling brands, obsess over customer experience, and know how to turn data into growth, this one's for you.
 
 
 
The Opportunity
As Head of Marketing, you'll be responsible for driving brand visibility, customer acquisition, and revenue growth across all channels. You'll lead a talented team, partner closely with the CEO and product teams, and ensure Miss Amara continues to strengthen its position as a category leader.
This role is for a brand custodian, growth driver, and people leader.
 
 
 
What You'll Be Doing:
 
Brand Strategy & Growth

• Own and evolve the Miss Amara brand strategy, ensuring it's clearly defined and consistently applied across every customer touchpoint
• Increase mental availability within key customer segments
• Align internal stakeholders to the brand, ensuring it's understood and used correctly across the business
• Own and optimise the marketing budget, balancing demand capture with long-term brand building

 
Website & Ecommerce Experience

• Take full ownership of the customer-facing website and pre-purchase journey
• Lead UX improvements, customer research, A/B testing and CRO initiatives to drive conversion and satisfaction
• Work closely with product, design and development partners to optimise site content and product presentation for revenue

 
Digital & Performance Marketing

• Lead integrated digital marketing campaigns end-to-end: strategy, creative, execution, optimisation and reporting
• Own paid media, SEO, email marketing, CRO and CRM strategy
• Identify new digital trends, channels, partnerships and ecommerce opportunities
• Ensure customer data is captured, analysed and leveraged to nurture customers throughout their lifecycle

 
Content, Social & Community

• Oversee content and social strategy across all platforms
• Support your team in building and engaging an active online community
• Lead collaborations, partnerships and campaigns that amplify brand reach
• Proactively manage online reputation and sentiment
• Report on channel performance and continuously optimise

 
Leadership & Collaboration

• Mentor, coach and develop your team to hit individual and collective KPIs
• Build strong relationships with internal stakeholders and external partners
• Support recruitment, onboarding and ongoing training within your function
• Provide insights, feedback and ideas to continuously improve the business

 
 
What We're Looking For

• 5+ years' experience in digital marketing, including 2+ years in performance or growth leadership roles
• Proven track record of scaling ecommerce brands — ideally to 8-figure revenue (examples matter more than years)
• Deep hands-on knowledge of Facebook Ads, Google Ads, SEO, Email Marketing and CRO
• Strong brand and marketing strategy capability
• Commercially minded, data-driven and comfortable reporting to CEO and Board
• Creative thinker with a growth mindset and a genuine hunger to smash targets
• Confident communicator who thrives in fast-paced environments
• Empathetic, fun-loving leader — culture fit is huge at Miss Amara

 
Bonus Points For

• Experience in homewares, interiors or adjacent ecommerce categories
• Brand management or brand development experience

 
Why Miss Amara?

• A high-growth, digitally native brand with big ambitions
• A role with real ownership, influence and visibility
• Collaborative, values-led culture that hires for attitude first
• Opportunity to build a category-defining brand, not just run ads

 
 
If you're a strategic marketer who can think big, execute brilliantly, and lead with heart, we'd love to hear from you.
 
Apply now or reach out for a confidential conversation.

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