_{11th March, 2026}

We're partnering with Calexico - the epicentre of global fashion and home to 150+ luxury labels.Their growth has created the need for a Senior Marketing Manager to join their Brisbane team. This is a role for you if you've got a nous for campaign strategy and a love language of sell through, customer growth and tailored brand experiences. You're strategic, but also love a bit of grit and like the dance between delegating & execution. 
 
 
 
As Senior Marketing Manager for Calexico, you'll own the end-to-end marketing strategy across campaign planning, customer acquisition, conversion optimization, and retention. Your focus will be to drive sustainable growth, elevate brand presence, and deepen client loyalty across retail and e-commerce.
 
 
You'll work closely with leadership, buying, and retail teams to align marketing initiatives with product drops, seasonal campaigns, and commercial targets. You'll bring structure, clarity, and momentum to marketing - ensuring every dollar spent is intentional and performance-driven.
 
 
 
You'll Love:

• Working at the epicentre of trend and luxury fashion. If you've got an appreciation for quality you'll be right at home
• Joining a passionate and fun team, and a business with a lot of heart.
• They're fast paced, high growth, and ready for your vision :)

 
 
About You:

• You're experienced in leading marketing for a fast paced Ecommerce brand. **Bonus points if you've worked in multi-brand apparel
• You're trade focused, dream in campaign metrics and love the pace and thrill of ecommerce
• You understand how marketing fits together holistically, across acquisition, conversion and retention, and which levers drive which outcomes.
• You've got strong hands-on experience with email marketing systems, and analytics tools
• You're commercially minded - you understand margins, inventory cycles, and revenue targets
• You're a strategic thinker who can zoom out and map the vision, but also dive into execution  

 
What You'll Own
 

• Develop and lead the overarching marketing calendar aligned to seasonal buys, designer drops, and retail moments
• Leading a small (& mighty) team
• Build and execute integrated campaigns across digital, social, email, paid media, and in-store
• Partner with the in-house creative team and external paid media partners to ensure campaigns reflect the elevated Calexico aesthetic while delivering commercial outcomes
• Monitor CAC, ROAS, and channel performance, adjusting strategy in real time
• Own CRM strategy including email marketing, SMS, and customer segmentation
• Develop retention strategies that increase repeat purchase rate and lifetime value
• Align digital marketing with in-store clienteling initiatives

 
 
 
This is a rare opportunity to shape the marketing engine of one of Australia's most established luxury boutiques - working closely with leadership and directly influencing the next stage of growth. If you're ready to lead strategy and execution - and build something meaningful within a luxury fashion business - we'd love to hear from you.

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