_{20th May, 2026}

About DBG Health & VidaCorp:   
At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, with VidaCorp's head office in Sydney, we operate as a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive. 
 
DBG Health's consumer division, VidaCorp, builds leading brands with a focus on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. VidaCorp's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point. 
 
About The Role    
As the Performance Marketing Lead, you'll lead the end-to-end performance marketing strategy for our DTC beauty brands, Esmi Skin Minerals and Nude by Nature, driving profitable growth through customer acquisition, retention support and revenue optimisation.

Reporting to the Head of Digital Experience, you'll deliver strong commercial outcomes across paid digital channels, partnering with eCommerce, Brand, Creative, CRM, Finance, Product and agency teams to optimise performance across the full funnel. You'll own paid media strategy and execution, manage agencies, lead testing and optimisation, deliver clear reporting and insights, and support key trading moments and product launches.
 
Role & Responsibilities  

• Develop and execute the performance marketing strategy across all paid channels including Meta, Google (Search, Shopping, YouTube), TikTok and emerging platforms
• Lead agency partners on planning, execution, optimisation and innovation across channels
• Oversee the end-to-end process of campaign creation from briefing through to deployment
• Own media spend contribution to the DTC P&L, with a strong focus on efficiency and ROI.
• Ownership of paid media performance including ROAS, CPA, CAC, CVR, AOV and revenue contribution

Skills & Experience  

• 5+ years' experience in performance or digital marketing, ideally within DTC, beauty, fashion or retail.
• Hands-on experience across Meta, Google and TikTok.
• Proven experience owning and optimising paid media budgets.
• Proficient in Google Analytics and other web analytical tools
• Strong analytical and commercial mindset with proven ability to optimise performance outcomes.
• High-energy self-starter as well as collaborative team player.
• Ability to manage multiple priorities in a fast-paced environment 

Benefits    

• Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature, e.l.f. Cosmetics, Chemist's Own and more.  
• Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and manager assistance.  
• Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.  
• Enjoy the ability to work autonomously in an empowering environment that supports ownership, accountability and personal success.  
• Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.  
• DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.  

 
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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