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About DBG Health & Beauty
At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, with VidaCorp's head office in Sydney, we operate as a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive.  
 
DBG Health's Beauty portfolio builds leading brands with a focus on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. VidaCorp's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point. 

About the role: 
 
The Social Media Manager plays a pivotal role in shaping and elevating MCoBeauty's social presence across all major platforms. This role blends creativity, content production, and community engagement to deliver dynamic, trend‑driven, and brand‑aligned social content.
 
Working closely with the Senior Social Strategist and cross‑functional teams, the Social Media Manager drives platform performance, leads content creation, responds to cultural moments, and ensures social activity supports broader brand, retail, and commercial objectives. It's a hands‑on, fast‑paced role suited to someone who thrives in beauty, loves creating social‑first content, and is confident owning both strategy execution and day‑to‑day channel management.

• Lead day‑to‑day ownership of all social media platforms, ensuring content aligns with brand, campaign, and commercial objectives.
• Plan, create, shoot, and edit high‑performing social‑first content, including short‑form video, product showcases, and real‑time event coverage.
• Manage the social content calendar, ensuring visibility of all brand activity and alignment with Digital, Influencer, Brand, and Retail teams.
• Monitor and engage with the MCoBeauty community across platforms, including Facebook Groups, comments, DMs, and reactive engagement opportunities.
• Track and analyse social performance metrics to optimise content, identify trends, and inform future strategy.
• Stay across cultural moments, platform updates, and competitor activity to proactively identify opportunities for timely, relevant content.

Skills & Experience 

• Proven experience in social media content creation, platform management, and contributing to social strategy, ideally within beauty, fashion, or lifestyle.
• Strong understanding of Instagram, TikTok, Facebook, YouTube, and Pinterest, including platform behaviours, trends, and best practices.
• Skilled in shooting and editing short‑form video using CapCut and similar tools, with strong visual storytelling and aesthetic judgement.
• Excellent written and verbal communication skills, with the ability to maintain a consistent and engaging brand voice.
• Confident analysing social performance data and applying insights to improve content effectiveness and audience engagement. 

Benefits    

• Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature, e.l.f. Cosmetics, Chemist's Own and more.  
• Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and manager assistance.  
• Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.  
• Enjoy the ability to work autonomously in an empowering environment that supports ownership, accountability and personal success.  
• Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.  
• DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.  

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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