Our client is seeking a Director of Creative & Brand Strategy to elevate our brand, lead content creation, and develop high-impact marketing campaigns. This is a hands-on creative leadership role that blends brand strategy, storytelling, content production, and campaign execution. You will work directly with ownership to understand our heritage, our values, and our top-selling products — then translate that knowledge into beautiful, modern, emotionally compelling creative that drives both consumer demand and retailer success. If you're a brand builder, storyteller, and content creator who loves making products come alive, we want to talk.
 
Responsibilities

• Lead all brand strategy, creative development, and campaign planning
• Build a unified brand look, voice, and storytelling framework
• Produce high-quality content for social, email, web, and retailer marketing
• Own the end-to-end execution of campaigns (concept → creative → launch → results)
• Build an annual content & campaign calendar
• Develop retailer marketing assets and seasonal toolkits
• Manage a modest marketing budget and outside creative resources
• Increase consistency, quality, and emotional connection across all brand touchpoints

Requirements

• 5-10+ years in brand, creative direction, or content-driven marketing
• Strong portfolio showing brand storytelling & campaign development
• Experience producing or directing photo & video content
• Strong design and writing skills
• Social media expertise (Instagram, TikTok, Pinterest preferred)
• Highly organized, resourceful, and comfortable working in a small-company environment
• On-site presence required in Buffalo, NY

 
Applicants must be authorized to work in the U.S.

We are an equal-opportunity employer. We do not discriminate in hiring or employment against any individual based on race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws.