_{15th April, 2025}

Digital Lead
  
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 800 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Arrotex Pharmaceuticals is the largest and most diverse pharmaceutical company in Australia. Our vision is to be the most trusted provider of affordable and quality healthcare products and services to deliver a better quality of life for Australians. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a great place to work. 
  
About the Role:

We are seeking a dynamic and forward-thinking Digital Lead to shape and deliver impactful digital marketing strategies across our Innovative Medicines portfolio. In this pivotal role, you will lead the development and optimisation of digital infrastructure, drive engaging multichannel campaigns, and enhance our digital presence to support patient and healthcare professional engagement.
This is a new and exciting role, offering a unique opportunity to be part of building the digital foundation and long-term blueprint for Arrotex Pharma. You’ll play a key role in shaping how digital is embedded across the business, influencing both strategic direction and operational execution from the ground up.
Working at the forefront of digital transformation within the pharmaceutical industry, you will combine strategic thinking with hands-on execution—leveraging data and analytics to continuously improve campaign performance and support commercial objectives.
This is an ideal opportunity for a digitally-savvy professional with a passion for healthcare innovation to make a meaningful impact in improving patient outcomes through technology-driven solutions.
  

Key Responsibilities

• Digital Infrastructure Implementation: Lead the integration and optimisation of marketing technologies (e.g., CRM systems, analytics platforms), collaborating with IT teams to ensure seamless functionality and compliance with pharmaceutical regulations.
• Digital Marketing Strategy & Execution: Assist in the creation and implementation of digital marketing strategies, managing content across digital channels and analysing market trends to maintain a competitive edge.
• Campaign Management: Coordinate online advertising campaigns, develop email marketing strategies, and work with agencies to ensure the timely and effective execution of digital adverts and campaigns.
• Website & Social Media Management: Oversee website content and manage social media platforms, ensuring alignment with marketing strategies and compliance with pharmaceutical industry regulations.
• Analytics & Reporting: Utilise analytics tools to track the effectiveness of campaigns, prepare performance reports, and generate insights to inform future strategies and measure the impact of digital channels.
• Cross-functional Collaboration: Work closely with internal teams (sales, regulatory, product) to ensure cohesive marketing efforts and support broader strategic initiatives, including product launches.
• Compliance & Risk Management: Ensure all digital content adheres to pharmaceutical industry regulations (e.g., MHRA, EMA), and assist in preparing materials for internal approval.

  

• Key Requirements
   
• 5+ years of digital marketing experience, ideally within the pharmaceutical or healthcare sector.
• Bachelor’s degree in Marketing, Business, Communications, Life Sciences, or a related field.
• Hands-on experience with digital marketing tools (e.g., Google Analytics, SEO, PPC, email marketing platforms, social media management tools).
• Proven track record in implementing and managing digital marketing infrastructure (e.g., CRM systems, marketing automation, analytics platforms).
• Knowledge of pharmaceutical advertising regulations (e.g., MHRA, EMA) is advantageous.
• Strong understanding of digital marketing strategies, including content marketing, social media, SEO/SEM, and online advertising.
• Experience managing and optimising digital infrastructure for marketing purposes.
• Analytical mindset with the ability to use data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Strong attention to detail and the ability to thrive in a fast-paced environment.
• Experience with CRM tools and lead generation platforms.
• Digital Marketing certifications (e.g., Google Analytics, HubSpot, Hootsuite) are desirable

  
  
Benefits & perks: 
  
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. 
  

• Competitive salary package and Commission program
• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
• Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
• 12 weeks paid parental leave
• We are a values-driven business fostering a supportive and friendly team culture
• Enjoy the ability to work autonomously, empowering you to drive your own success.
• Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.

  
How to apply:  
 
If you are interested in this opportunity, please click APPLY.
  
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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