_{03rd February, 2026}

*** Posted on 2/3/2026 ***

Overview of the Social Media Specialist

The Social Media Specialist is key in shaping & executing the company’s social media strategy to enhance awareness, engagement, & lead generation across all platforms. Responsible for managing social channels, monitoring performance, and optimizing strategies to improve results and generate leads.

Collaborate with marketing & sales teams to ensure social media efforts align with overall business objectives and KPIs.  Manage the social media calendar, monitor trends, and provide actionable insights to improve reach and engagement.

Responsibilities of the Social Media Specialist

• Develop and implement social media strategies aligned with overall marketing and sales goals
• Manage and maintain the company’s presence across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.), ensuring consistent branding and messaging
• Stay current on social media trends, algorithm changes, and emerging platforms
• Coordinate with content, creative, events and external marketing partners to ensure timely posting and alignment with broader marketing goals
• Write engaging captions and social media copy 
• Collaborate with internal teams to ensure content supports campaigns and initiatives
• Track performance and ensure insights are shared across channels
• Monitor social channels daily, respond to comments and messages, and foster community engagement
• Identify and leverage trending topics, hashtags, and platform features to maximize reach and engagement
• Recommend innovative approaches to enhance brand visibility and audience engagement

Qualifications for the Social Media Specialist

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 1–3 years of professional experience managing social media platforms for a brand or organization
• Experience generating leads through social media is strongly preferred
• Familiarity with paid social campaigns is a plus
• Strong understanding of major social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) and their role in driving engagement and leads
• HubSpot & Canva a plus
• Awareness of social media trends and ability to contribute creative ideas for content strategy
• Basic knowledge of performance metrics (engagement, reach, conversions) and ability to track and report results without advanced analytics tools
• Excellent content writing and verbal communication skills
• Ability to work independently and as part of a team
• Highly organized with strong attention to detail
• Ability to manage multiple projects, adapt quickly, and meet deadlines in a fast-paced environment

Compensation & Schedule for the Social Media Specialist

• Up to $65K + bonus
• M - F, 8:00 AM to 5:00 PM
• Hybrid schedule
• Benefits, PTO, 401(k)

If you have the required experience, I want to hear from you! 

*** Only experienced & qualified applicants can be considered ***

corey@cornerstonestaffinginc.com 

402-718-9913

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