_{11th March, 2025}

Your new company
  
At Hays, we believe in being long-term partners with our people as well as our customers. Let’s create tomorrow, together.
  
With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. Joining Hays isn’t just about being part of a global business; together with more than 12,000 people across 32 countries, you’ll be making a difference in the world of work.
  
Your new role
  
Our Hays Sydney CBD office is seeking a CRM Lifecycle Marketing Manager to join our team. This is a full-time permanent role commencing immediately.
  
As the CRM Lifecycle Marketing Manager, you will be responsible for driving business growth through the engagement and retention of B2B and B2C customers at every stage of their lifecycle. This role involves the design of automated customer journeys and implementation of these using CRM tools, as well as the reporting and optimisation of journeys, leveraging data and insights.
  
Key Responsibilities:

• Lead the design of strategic B2B and B2C CRM strategies with the objective of driving customer acquisition, engagement, retention and growth.
• The end-to-end implementation of B2B and B2C CRM strategies using marketing automation platform, Salesforce Marketing Cloud.
• Leverage customer data to improve personalisation and messaging for target customer segments.
• Refine and optimise CRM strategies based on performance with a focus on delivering business objectives as well as an optimal customer experience.
• Utilise data-driven insights, analyse customer insights, trends and behaviours to continuously refine CRM strategies and initiatives to meet business objectives.
• Build relationships with key stakeholders to understand business requirements, operational processes and how CRM strategies can support the customer experience.

What You'll Need to Succeed

• Leadership experience in CRM management, customer lifecycle optimisation, and data driven engagement strategies for B2B and B2C customers, ideally in medium to large complex businesses.
• Skills in strategic planning and project management, with the ability to turn insights into actionable strategies that drive results.
• Relevant technical skills working with CRM platforms (Salesforce Marketing Cloud preferred) including:
  • o Journey builds and automations
  • o Data segmentation and SQL
  • o HTML and an understanding of the principles of responsive design
  • o AMPscript
  • o CSS
• Experience with Tealium or a similar customer data platform is desirable but not essential.
• Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, PowerBI).
• Exceptional verbal and written communication skills, with the ability to present complex ideas clearly to stakeholders.
• Cross-functional stakeholder management skills.

  
What you'll get in return
  
This is a fantastic opportunity to shape your career where we will set you up to thrive. Go further in your career than you believed possible with the support of our expert managers. Here you get out what you put in, and your energy and dedication is always met by reward and celebration. Along with this you will receive,

• An inclusive environment where diversity is celebrated
• Market leading tools and technology to enable you to make an extraordinary impact
• Flexible working arrangements and additional leave, including wellness and volunteering days for you to connect with your community
• Global career opportunities - make your mark locally or explore international opportunities with the Hays group, which spans over 30+ countries

  
What you need to do now
  
Please click the "Apply Now" button and attach your cover letter and CV.
   
At Hays, we value diversity and inclusion and are passionate about placing people in roles where they can flourish and succeed. By joining Hays, you’ll be part of an inclusive culture that celebrates diversity, recognising every individual for their unique differences. People from all culturally diverse backgrounds, including Aboriginal & Torres Strait Islander Peoples are encouraged to apply.

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