23rd September, 2026
About the Role
Reporting to the Global Digital Marketing Lead, the Digital Marketing Specialist will play a key role in making sure CTM’s digital experience delivers.
You’ll execute and optimise CTM’s global websites, build personalisation, conversational marketing and emerging AI capabilities, and own the tracking and reporting that demonstrates what is driving engagement and pipeline.
This is an opportunity to join a global marketing team with a clear focus on growing demand, building trust, strengthening customer advocacy and making CTM easier to discover, understand and choose.
You’ll have the opportunity to take real ownership of CTM’s digital experience while working across websites, marketing automation, analytics, personalisation and emerging AI technology. You’ll join a collaborative global team where you can experiment with new approaches, improve how our digital platforms operate and see the impact of your work across multiple markets.
This role suits a hands-on digital marketer who is curious, analytical and motivated to make things better. You’ll have the opportunity to own your area, work through problems and continually improve the platforms, workflows and digital experiences that support CTM’s global marketing strategy.
Key Responsibilities
- Execute and optimise CTM’s global websites for user experience, accessibility, speed and conversion, including A/B testing, CRO, UX and SEO/AEO.
- Maintain website and Marketo templates and asset libraries, ensuring quality and brand consistency across regions.
- Build and evolve dynamic and generative AI chat experiences across CTM’s websites.
- Grow first-party data capture through chat, forms, progressive profiling and personalisation.
- Support the development of emerging AI workflows across marketing and operations, testing new tools and approaches as capabilities evolve.
- Build, maintain and improve workflows and integrations across Marketo, Microsoft Dynamics CRM and connected MarTech platforms.
- Support lead lifecycle management, scoring, segmentation, data management and campaign enablement.
- Provide operational support across the wider MarTech stack, including platforms such as Oktopost and Wistia.
- Lead Google Tag Manager implementation for website and campaign tracking, maintaining accurate and consistent attribution.
- Build and maintain website, campaign and attribution reporting and dashboards across regions.
- Monitor data quality and reporting standards, identifying trends, issues and opportunities for improvement.
- Build, test and quality-check platform and campaign changes prior to release.
- Maintain QA, integration health and process standards, ensuring activity aligns with relevant privacy and data regulations, including GDPR and CCPA.
- Create and maintain process documentation and training materials to support knowledge sharing across the team.
- Partner with marketing teams, partner brands and internal stakeholders to deliver consistent, well-tracked digital experiences.
About You
You’re a self-starter with a systems-thinking mindset who enjoys working through problems and turning ideas into practical solutions. You’re analytical by nature, comfortable digging into data to understand what’s happening and using those insights to improve what comes next.
You’ll ideally bring:
- 4+ years’ experience in digital marketing, marketing automation or website management, with strong hands-on delivery experience.
- Experience optimising websites for performance, UX, conversion and lead generation, including testing and CRO.
- Strong working knowledge of marketing automation and CRM platforms, with Marketo highly desirable and experience with Microsoft Dynamics or similar.
- Experience across campaign builds, lead lifecycle management, segmentation and marketing automation.
- Hands-on experience with analytics and tracking tools such as GA4, Google Tag Manager and conversion tracking, with a good understanding of attribution.
- Experience implementing or supporting MarTech platforms and the ability to quickly learn new technologies.
- A logical and analytical approach to problem-solving, with strong attention to detail.
- Genuine interest in AI, emerging technology and the evolving digital marketing landscape.
- Strong organisation and self-motivation, with the ability to manage competing priorities and take ownership of your work.
- Strong communication skills and the ability to translate technical concepts into clear, practical information for different audiences.
- A collaborative approach and confidence working with stakeholders across teams, regions and disciplines.
About CTMCorporate Travel Management (CTM) is a global award-winning provider of innovative and cost-effective travel management solutions across the corporate, events, leisure and loyalty travel markets. We combine personalised service excellence with client-facing technology solutions, with offices across Australia, New Zealand, Asia, North America and Europe and more than 3,000 employees globally. CTM is listed on the Australian Securities Exchange (ASX: CTD).
At CTM, our people are our greatest asset. We are a team of collaborative, innovative and future-focused professionals who work with our company values in mind: Connect, Deliver and Evolve.
Why CTM? As a global organisation, CTM offers a range of employee benefits, including:
- Flexible hybrid working
- Travel discounts
- Perkbox – retail, lifestyle, entertainment, health and wellbeing discounts
- Learning and development – including LinkedIn Learning
- Annual Volunteer Day
- Chillout Days – additional flexible leave days
- Purchase up to 2 weeks of additional annual leave
- Paid parental leave
- Sonder – 24/7 wellbeing support and Employee Assistance Program (EAP)
CTM offers a strong, established and sustainable work environment that supports your career development and wellbeing.
Come and work for a global award-winning company that values its people, community and technological innovation.
CTM is committed to recognising the unique contributions of all our people and actively encourages candidates of all abilities and diverse backgrounds to apply.
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