Support the brand strategy, positioning, and execution in a global B2B supply chain environment for Subway franchisees.
What’s the opportunity
Working within the Sales and Marketing department and reporting to the Communications Team Lead, you will play a pivotal role in brand strategy and positioning.
This role is ideal for a commercially minded marketer who thrives in a structured environment and wants to ensure the brand is consistently represented across all customer touchpoints.
You will work closely with cross-functional teams to drive engagement with target audiences and support commercial objectives that result in improved value for the franchisees.
What you’ll do
Brand & Marketing Support: Develop and execute brand strategies aligned to business objectives while ensuring consistent application of guidelines across all materials.
Communications Content Creation: Develop targeted communications for franchisees, suppliers, and external audiences that highlight IPC International’s values and expertise.
Calendar Management: Work with the communications team to maintain the communications calendar, ensuring timely delivery of news to regional stakeholders.
Demand Generation & Sales Enablement: Create sales toolkits, pitch decks, and collateral; coordinate digital and social media campaigns; and manage high-quality brand content with agencies.
Stakeholder & Project Management: Manage timelines, approvals, and workflows while assisting with budget tracking and supplier coordination.
Market & Performance Insights: Conduct market and competitor analysis and track campaign performance metrics to inform future initiatives.
What you’ll bring to the role
We are looking for a self-starter who is motivated and takes pride in their work. You will be a collaborative professional with a solid foundation in B2B marketing.
You will be able to demonstrate: