_{10th January, 2025}

RSL Queensland is a dynamic, not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families, supported by the fundraising activities of Australia’s biggest prize home lottery, Dream Home Art Union.    
  
The Dream Home Art Union Lottery provides Australians with the opportunity to win multimillion-dollar properties and other prizes, twelve times per year. As the RSL transforms frontline services, there is a growing need to diversify and increase revenue and this is driving a fast pace of change and growth in the Lotteries team. Our team is leveraging recent uplifts in our technology and data to reshape customer experiences, explore revenue opportunities, and develop new lottery products.
  
A great place to work, the Lotteries team provides talented and creative specialists with an opportunity to influence and achieve real outcomes that contribute to achieving our goals and realising our vision.
  
And most importantly, you’ll be making a real difference in veterans’ and their families’ lives. 
  
Why work at RSL Queensland. Open, flexible, supportive, empowering - they’re some of things our team love most about RSL Queensland.  Depending on your role, you’ll have the tools and flexibility to work in a hybrid way that balances your lifestyle and the requirements of the team.
  
What else makes us great:  

• Option to salary package up to $15,900 per year on living expenses, and claim further tax-saving benefits on top
• Extensive training/development opportunities
• Bring your whole authentic self to work each dayand be part of a supportive environment
• You’re gifted 3 additional days of leave at Christmas!
• Financial support and study leave to undertake higher educational courses related to work
• Work in an environment that values all voices – have an influence, be the difference!
• Benefits Hub that includes lifestyle discounts from hundreds of leading stores and services

Now, a bit about what we are looking for:  

The Marketing Manager – Non VIP Customer role will report to the Senior Marketing Manager and is accountable for leading the Non-VIP Customer marketing team which consists of two direct reports. This team nurtures and grows the substantial discretionary player-base of the Prize Homes and is responsible for converting high potential audiences to subscribers (VIP).
  
This Marketing Manager role is responsible for maximising overall Prize Home net profit by maximising the performance of existing Non-VIP customers as well as acquisition of new customers through the following:

• End-to-end Non-VIP customer journey and campaign management- use your creative flair to develop and execute dynamic and clickable content
• Using a data-based decision making process, design and execute a content strategy in owned channels with a focus on EDM, to maximise the acquisition of VIP subscribers.
• Maximise Non-VIP profit (maximising participation frequency and spend across all art union draws a year and the lifetime of the customer (CLV)).
• Achieve the most efficient return on investment for the business, meeting agreed total discretionary revenue, Cost Per Subscription and subscription targets.
• Excel in a dynamic, fast-paced environment; be willing to make quick, impactful decisions that drive results.
• Test and learn attitude and an understanding of commercial marketing metrics and reporting for success

What’s required to succeed:

• Tertiary qualification in Marketing
• 5+ years’ experience delivering successful sales and marketing promotional campaigns to a discretionary consumer and/or subscription database
• 3+ years’ experience in managing high-performing marketing teams
• 3+ years’ experience in end-to-end development and implementation of automated customer lifecycle journeys (primarily in mail, email and/or SMS) and establishing processes and governance to support this
• 3+ years’ experience in using customer data, modelling, segmentation, and testing methodologies to inform campaigns and strategies
• Experience in working in a Lotteries or FMCG businesses is highly desirable but not mandatory
• An eye for detail - we work in a highly regulated industry and every communication needs to be quality checked for compliance
• Team player - we are a close-knit team so cultural fit will be important. This position will be working in close alignment with the retention manager

Embracing collaboration and innovation, we work as one to lead the change veterans need. We’re not afraid to go the extra mile or seek better ways of doing things. We look out for each other; we value all voices and respect perspectives that may differ from our own; and everything we do, we do with heart. 
 
If this is an opportunity that excites you, please apply today. We’ll close applications when we find the right person, so take action today.

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