_{14th January, 2026}

Athlete Marketing Manager
 
About Red Bull
Red Bull is globally recognised for pushing boundaries in sport, culture and human performance. Through its athlete program, Red Bull partners with some of the world's most inspiring athletes, supporting them to perform at the highest level while bringing their stories to life through world-class marketing, content and experiences.
 
About the Role
Red Bull New Zealand is seeking an experienced and passionate Athlete Marketing Manager to lead the development and management of a world-class, internationally recognised portfolio of athletes across multiple sports and disciplines.
 
This role is responsible for building a balanced, high-impact athlete team in New Zealand, underpinned by long-term scouting strategies, deep industry networks, and a strong understanding of emerging trends and talent. Working in close partnership with each athlete, you will design and deliver tailored annual marketing plans that leverage projects, self-marketing initiatives, activations and commercial trade opportunities across the full Red Bull Marketing & Sales mix.
 
Key Responsibilities

• Develop, manage and evolve a diverse, high-performing portfolio of Red Bull athletes across multiple sports and disciplines
• Design and execute long-term scouting strategies, identifying emerging talent and cultural trends within the New Zealand sports landscape
• Partner closely with athletes to create and deliver annual marketing plans aligned to Red Bull's brand, performance and commercial objectives
• Maximise the impact of the Red Bull Athlete program locally by inspiring consumers and communicating product functionality through authentic athlete storytelling
• Act as a trusted advisor to athletes, providing professional support across performance, marketing and communications to help them realise their ambitions
• Coach, lead and inspire internal stakeholders, ensuring strong understanding of the athlete strategy and how each department contributes to its success
• Build and maintain strong cross-functional relationships to maximise outcomes across the full Red Bull Marketing & Sales mix

About You

• Deep knowledge, passion and understanding of sport, athlete culture and performance environments
• Proven experience in athlete management, sports marketing, brand partnerships or a related field
• Exceptional relationship-building skills with the ability to support athletes through both challenges and successes
• Strategic thinker with a hands-on approach to execution
• Confident leader and coach who can influence, inspire and align stakeholders across a complex organisation

This is a rare opportunity to play a pivotal role in shaping Red Bull's athlete strategy in New Zealand, supporting elite talent while delivering powerful brand impact at the intersection of sport, culture and performance.

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