_{12th February, 2025}

ABOUT SPORTS TRAVEL HOSPITALITY GROUP (STH GROUP)
STH Group is a Sodexo Live! company, with offices currently across London, Auckland, Melbourne and Sydney, enabling a truly global reach and service offering for major sports events around the world. They partner with event owners to make the biggest sporting events in the world - even better.   From the Olympic Games in London and Tokyo, the Cricket World Cup in England & Wales, Australian Open in Australia to the Rugby World Cups in Japan, England, New Zealand and France, their award-winning team cover the globe to create travel and hospitality programmes with one simple ambition – to leave sports fans knowing they have just been part of an experience of a lifetime.
 
ROLE SUMMARY:
As Head of Marketing, you will drive the strategic marketing efforts for the STH Melbourne office, amplifying brand visibility and fan engagement. This cross functional collaborative role requires an experienced innovative approach, to connect with diverse audience groups and drive the growth of fan experiences by creating unforgettable sporting moments worldwide.
 
You will lead digital optimisation initiatives, leveraging website and social media insights to boost engagement and drive lead generation. Your data-driven approach will ensure consistent brand messaging across all channels while delivering progressive results. By utilising data analytics and reporting, you will provide insights that inform and refine strategies, enabling marketing efforts to adapt to diverse consumer groups and broadening reach.
 
ABOUT YOU:

• Proven success in growing audiences and increasing revenue through targeted marketing strategies aligned with business goals.
• Demonstrated experience in digital marketing, including SEO, SEM, and social media strategy, with a track record of driving digital transformation and lead generation.
• Ability to manage multiple projects and meet tight timelines and demonstrated ability to successfully work with a diverse range of stakeholders at all levels.
• Innovative mindset focused on developing unique marketing strategies and customer-centric solutions to enhance satisfaction and captivate audiences.
• Management and analysis of data and analytics to drive business outcomes
• Outstanding relationship management, leadership and influencing skills with proven ability for managing multiple stakeholder groups.
• Passionate about delivering unforgettable event experiences, driven to provide hospitality & travel programs that captivate and engage global audiences.