_{22nd April, 2025}

Are you eager to land a brand new role? Our client, a busy local authority in Central London, are looking for an experienced Marketing Insight Analyst to join their team and play a crucial role in their marketing operations.  

Position: Marketing Insight Analyst
Rate: £246 per day (Umbrella, Inside IR35)
Contract Duration: Temporary (1 Year Maternity Cover) with Possible Extension 

Purpose:

• The post holder will achieve this through deep analysis of marketing campaigns and audience behaviour, deploying appropriate analytical techniques to help with a range of tasks including but not limited to data segmentation, effectiveness reporting such as return on investment or split test findings, trend analysis to establish booking patterns, and customer profiling by lifetime value.

Key Responsibilities:

• Translate stakeholder needs into automated analysis and reports, using tools such as Power BI.
• Thoroughly validate data against source systems, checking for anomalies.
• Create and manage automated email communications, for example welcome, acquisition, engagement and renewal messages.
• Apply analytics techniques to uncover and visualise data trends.
• Project manage analysis activity with a clear communication schedule.

Job Requirements:

• Previous experience working within a local authority or a similar organisation.
• At least 2 years experience within a Accounting Technician role or equivalent.
• Minimum of 2 years’ experience (or equivalent) of using marketing database systems to segment, analyse and report on audiences and marketing data.
• Minimum of 2 years (or equivalent experience) in an analyst or analytic job function interpreting and reporting on campaign and audience data.
• Experience of working with marketing / CRM platforms to create reports and segment data.
• Evidence of Continuing Professional Development. 

Please be advised that only candidates that have the specific skills and experiences required for this role will be shortlisted and submitted to our client for review. 

How to Apply:
If you are interested in applying, please press the button below, send your CV to james.fernandez@temptingrecruitment.co.uk or contact James on 020 3854 4907 to discuss further.

To explore other exciting opportunities or learn more about our recruitment process, please visit our website https://www.temptingrecruitment

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