_{07th July, 2026}

About Us

GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 40 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF’s business units include Tip Top, DON, Yumi’s, MAURI, and Jasol.

DON’s heritage goes back to the late 1800s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques, and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.

DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.

About Us

GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products and animal feed. GWF’s business units include Tip Top, DON, Yumi's, MAURI and Jasol.

DON’s heritage goes back to the late 1800’s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
  
We take great pride in our skills, techniques and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.
  
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.
  
About the role:
 
We are seeking a Brand Manager to join our Marketing team and support the development and execution of brand architecture across the DON portfolio. This is a hands-on, executional role where you will take brand concepts, consumer insights and portfolio opportunities and translate them into clear, commercially relevant brand plans.

Working closely with senior marketing leaders, you will have the opportunity to grow your capability across brand, media and consumer-led strategy while helping shape a developing marketing and brand function.

Responsibilities:

• Support the development and execution of end-to-end brand architecture across the portfolio
• Translate consumer insights, brand concepts and market opportunities into clear brand plans and initiatives
• Work closely with senior marketing leaders to build capability across additional areas like media and consumer-led strategy
• Support branded packaging design and creative execution across key business projects and launches
• Partner with internal teams to support brand-led initiatives, portfolio activity and executional delivery
• Contribute to brand-led innovation initiatives, ensuring activity is aligned to the overall brand architecture
• Support the delivery and evaluation of brand, media and communication activity
• Collaborate with the Smallgoods Business Unit on product development and pipeline activity that supports portfolio and brand strategy
• Support digital activity across platforms, with the opportunity to further develop digital capability

  
Why join us:
  
Our Purpose is to Craft food that brings out ‘the good’.
  
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
  
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):
  

• Flexible work arrangements
• Community partnerships and initiatives, inc. 2 volunteer days per year
• Options to purchase additional leave
• Discounted products
• Training and development programs
• Global career opportunities
• Various recognition programs and rewards, including an end of year celebration
• Health and wellness initiatives
• Study Assistance

  
About you:

• Bachelors degree in Marketing or Business
• Experience in Brand Management within FMCG or a related consumer-led industry
• Demonstrated experience taking a brand concept from insight through to a full brand architecture plan
• Proficient in brand architecture, including understanding how brands are built, tested and grown
• Ability to connect consumer insights to storytelling, strategy and brand execution
• Strong design capability, with packaging design and creative execution experience highly regarded
• Strong communicator who can translate consumer and brand insights into clear recommendations
• Strong project management skills and confidence delivering executional brand activity
• Exposure to media or digital activity is desirable, but not essential

  
Applications:

To apply for this opportunity please submit your resume and cover letter by clicking on the ‘Apply' button.

At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier-free recruitment process via email to donpeopleandperformance@gwf.com.au
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical including drug and alcohol test and a security / background check which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we strongly encourage all new employees to be vaccinated against COVID-19 unless exempt, and note that some roles are subject to customer mandates in relation to COVID-19 vaccination.
Please note only shortlisted candidates will be contacted.

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