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About Us

GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 40 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF’s business units include Tip Top, DON, Yumi’s, MAURI, and Jasol.

DON’s heritage goes back to the late 1800s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques, and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.

DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.

About the Role:

As Senior Category Lead, you’ll own the end-to-end category growth execution, translating consumer, shopper and market insights into compelling and effective strategies.

Partnering closely with Sales, Marketing and Portfolio teams, you’ll influence joint business plans, and play a key role in developing relationships with retail customers and representing DON’s category vision at a senior level.


Responsibilities:

• Own and lead end‑to‑end category growth plan, translating insights into clear strategic direction
• Develop compelling, insight‑led category strategies aligned to customer and business objectives
• Lead customer range reviews, category presentations and strategic discussions with major retail partners
• Partner closely with Sales, Portfolio and Marketing teams to influence joint business plans and execution priorities
• Lead, coach and develop Category team members, building capability and elevating standards of thinking
• Embed shopper and consumer insights into IBP and broader commercial planning rhythms

Why Join Us

Our Purpose is to craft food that brings out ‘the good’.

When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.

We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):

• Flexible work arrangements
• Community partnerships and initiatives, including 2 volunteer days per year
• Options to purchase additional leave
• Discounted products
• Training and development programs
• Global career opportunities
• Various recognition programs and rewards, including an end-of-year celebration
• Health and wellness initiatives
• Study Assistance

About You

• A degree in Business, Marketing, Commerce or a related field.
• 5+ years experience leading category strategy within FMCG, ideally Food or Beverage environments
• Proven ability to translate consumer, shopper and market insights into commercial growth opportunities
• Confidence influencing senior internal stakeholders and engaging with major retail customers
• Demonstrated experience with consumer insights data platforms such as Quantium, Circana/Nielsen, and Unify.
• Clear communicator with the ability to bring insight to life through storytelling and structured thinking

Applications

To apply for this opportunity, please submit your resume and cover letter by clicking on the ‘Apply’ button.

At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier-free recruitment process via email to donpeopleandperformance@gwf.com.au

Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical including drug and alcohol test and a security / background check which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we strongly encourage all new employees to be vaccinated against COVID-19 unless exempt, and note that some roles are subject to customer mandates in relation to COVID-19 vaccination.

Please note only shortlisted candidates will be contacted.

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