07th April, 2026
About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 40 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF’s business units include Tip Top, DON, Yumi’s, MAURI, and Jasol.
DON’s heritage goes back to the late 1800s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques, and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.
About the Role:
The National Field Manager. is accountable for achieving sales and field execution targets across the national Independents retail channel. You will lead a dedicated field leadership team, translate national plans into state execution, and build strategic relationships across Metcash Operations and key independent accounts to deliver distribution, share of shelf and activation outcomes.
Responsibilities:
- Deliver the Independents AOP across volume, net sales, GP$ and trade investment efficiency. Identify customer growth and sales opportunities and build tactics that complement national strategies and promotions.
- Build the capability of the state field managers and sales teams to drive high performance
- Drive promotion planning and cycle activation, including over-and-above and state initiatives.
- Partner with Metcash and key independent customers; provide category leadership and market insights.
- Optimise territory planning, call cycles and coverage; uplift Sales At Work (SAW) CRM utilisation and reporting.
- Track KPIs (forecast accuracy, service, Low Code execution, write-offs) and communicate results.
- Champion safety culture; complete required safety walks, shares and reporting.
Why Join Us
Our Purpose is to craft food that brings out ‘the good’.
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):
- Flexible work arrangements
- Community partnerships and initiatives, including 2 volunteer days per year
- Options to purchase additional leave
- Discounted products
- Training and development programs
- Global career opportunities
- Various recognition programs and rewards, including an end-of-year celebration
- Health and wellness initiatives
- Study Assistance
About You:
You are a commercially astute field sales leader with:
- Experience leading and coaching a national field teams; building capability and accountability.
- Extensive FMCG sales leadership experience delivering sales and execution targets.
- Proven stakeholder influence with Metcash and key independent retailers.
- Strength in planning, data-led decision making and category/trade activation.
- Strong workflow discipline; ability to manage multiple cycles and deadlines.
- Familiarity with CRM and sales dashboards (or similar tools).
- Tertiary qualifications in Business/Commerce/Marketing (desirable).
Applications
To apply for this opportunity, please submit your resume and cover letter by clicking on the ‘Apply’ button.
At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier-free recruitment process via email to donpeopleandperformance@gwf.com.au
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical including drug and alcohol test and a security / background check which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants. GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we strongly encourage all new employees to be vaccinated against COVID-19 unless exempt, and note that some roles are subject to customer mandates in relation to COVID-19 vaccination.
Please note only shortlisted candidates will be contacted.
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