_{12th November, 2025}

Consumer Engagement Strategist – Masterbrand & Capability
Location: Basingstoke, UK (Hybrid)
Reports to: Consumer Engagement Lead, Northern European Hub

We’re looking for a strategic and creative Consumer Engagement Strategist to lead the development and rollout of the Masterbrand strategy across the UK and Nordics. In this role, you’ll define how the brand shows up across every touchpoint — from consumer to HCP and corporate communications — ensuring a consistent, impactful presence that builds long-term brand equity.
You’ll partner with global and local teams to shape strategy, localise campaigns, and drive brand integration throughout the organisation. You’ll also play a key role in building marketing capability, embedding consumer-first thinking, and aligning teams behind a unified brand vision.
What you’ll bring:

• 10+ years’ experience in consumer marketing and brand strategy.
• Proven experience in Masterbrand development and implementation.
• Strong leadership and collaboration skills, able to influence cross-functional teams.
• Expertise in campaign planning, localisation, and performance optimisation.
• Data-driven mindset with a passion for insight-led brand building.

Join a purpose-led team shaping the future of how our brand connects with consumers and healthcare professionals across Northern Europe.

Apply For Job