consumer engagement
Consumer Engagement Strategist – Masterbrand & Capability
Location: Basingstoke, UK (Hybrid)
Reports to: Consumer Engagement Lead, Northern European Hub
We’re looking for a strategic and creative Consumer Engagement Strategist to lead the development and rollout of the Masterbrand strategy across the UK and Nordics. In this role, you’ll define how the brand shows up across every touchpoint — from consumer to HCP and corporate communications — ensuring a consistent, impactful presence that builds long-term brand equity.
You’ll partner with global and local teams to shape strategy, localise campaigns, and drive brand integration throughout the organisation. You’ll also play a key role in building marketing capability, embedding consumer-first thinking, and aligning teams behind a unified brand vision.
What you’ll bring: