The Lead Generation Specialist plays a key role in identifying and qualifying potential clients within the clinical research and pharmaceutical secto
24th July, 2025
Key Responsibilities
Proactively research and identify new lead opportunities across biotech, pharma, and medtech sectors in key global markets including Australia, the United States, Asia, and Europe.
Build and refine prospect lists using CRM and industry databases, funding announcements, and scientific conference intelligence.
Generate high-quality leads through online research, LinkedIn, industry databases such as Global Data, and other digital tools.
Develop and maintain a lead database using CRM systems (e.g., Salesforce).
Engage with prospects via email campaigns, and social media outreach.
Take full ownership of EDM campaigns in SalesForce Account Engagement (Pardot), leading the end-to-end process—from planning and design to deployment and performance reporting—while ensuring seamless integration with Sales Cloud and adherence to brand standards.
Independently drive continuous improvements to EDM content and layout, proactively identifying opportunities to enhance engagement through strategic website linking and design best practices.
Lead the delivery of the fortnightly leads report and provide strategic guidance to the BD team on lead management and follow-up campaigns within Sales Cloud.
Qualify leads based on defined criteria and hand them off to the Business Development team for follow-up. Collaborate with marketing to align lead generation activities with campaigns and messaging.
Collaborate with marketing to plan and execute global lead generation campaigns linked to webinars, whitepapers, clinical trial service launches, or major events.
Support global conferences and exhibitions (e.g., BIO International and Biotech Showcase) by preparing pre-event lead lists, capturing on-site leads, and ensuring prompt follow-up.
Track campaign and event lead outcomes and share performance insights with internal stakeholders.
Maintain and update CRM systems (e.g., Salesforce) with complete and accurate lead and activity records.
Segment leads by region, company size, development phase, and therapeutic area for targeted communications.
Generate and deliver regular reports on lead generation metrics, campaign performance, and pipeline contribution across regions.