_{09th November, 2026}

Brand Marketing Manager - Black Foils SailGP Team
Auckland, London or New York considered | Permanent, full time

• Own the brand of one of New Zealand's most high-profile teams on the global stage
• Report directly to the co-CEOs, with real authority over brand, content and fan audience
• Grow a fan base across New Zealand and key international markets

 
The Opportunity
The Black Foils are led by Peter Burling and Blair Tuke. They are New Zealand's team in the Rolex SailGP Championship, where national teams race identical 50-foot foiling catamarans at close to 100 km/h at iconic venues around the world. The team is not here to blend in. It is racing to win and pushing for bold action to protect the ocean.
 
Global Elite Sports has been engaged to appoint the team's first Brand Marketing Manager. Based out of Auckland, London or New York, this is a key hire at an important time, as the Black Foils build their brand in New Zealand and overseas.
 
The Role
You will play a leading role in shaping the Black Foils' identity and the brand look and feel. This includes:

• Brand custodian: setting the visual identity and brand guidelines, from the F50 livery and sponsor placement through to merchandise and partner material
• Fans and audience: turning followers into committed fans through campaigns, watch parties, fan events and international activations
• Content and channels: leading the content calendar and the Social Media Manager (direct report), plus owning the briefs and budgets for video and content
• Owned data: owning the website, CRM and fan database, and using audience insight to deepen support
• Commercial growth: building the pitch story, sales collateral and sellable inventory that Commercial takes to partners and investors
• Purpose: telling the team's sustainability story alongside Purpose Partner Live Ocean

 
About you
We are seeking a creative, commercially astute and strategic marketing leader with a proven track record of building successful brands. Ideally, you will bring:

• Proven experience in brand marketing, ideally within entertainment or consumer brands.
• History of success delivering integrated marketing campaigns and growing audiences.
• Strong digital, content, social media and CRM expertise.
• Commercial acumen, creative flair and excellent stakeholder management skills.
• The energy, adaptability and ambition to thrive in a fast-paced international sporting environment.

 
This is a rare opportunity to shape the future of an iconic New Zealand sporting brand and make a lasting impact on the global stage!
 
Start date: ASAP, ideally by January 2027
 
 
Applications close: Wednesday 25 November 2026

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