_{30th July, 2026}

Content Manager

At 28 Group, we help people move more, live healthier and make positive changes by providing personalised at home health & fitness solutions. Our flagship brand 28 by Sam Wood is a market-leading provider of innovative digital fitness, nutrition, and mindfulness solutions. 28 by Sam Wood has a uniquely loyal customer base – underpinned by a strong brand and a history of providing life-changing experiences for its customers. 

The team at 28 by Sam Wood is collaborative, energetic, and talented. With encouraging growth in the fitness and nutrition category forecast and growth in new verticals everyone in the business is focused on providing an excellent customer experience in 2026 and beyond. 

Whilst 28 Group is focussed on growing its portfolio of brands it is also part of the broader DBG Health business which presents many opportunities for business growth and benefits to the team.

About the Role

28 Group is looking for a highly organised, proactive, and creative Content Manager to bring our content strategy to life across our growing portfolio of health, wellness, and lifestyle brands. This role sits at the intersection of content planning, brand storytelling, digital marketing, campaign execution, and customer engagement.

You'll play a key role in planning, creating, and delivering engaging content across our apps ensuring every piece of content aligns with our brand strategy and delivers an exceptional customer experience. Working closely with internal stakeholders and creative partners, you'll coordinate content production, manage content calendars.

This is a hands-on opportunity suited to someone who thrives in a fast-paced environment, has exceptional attention to detail, takes initiative, and has a genuine passion for content, creativity, and delivering outstanding customer experiences.

Key Responsibilities

• Plan, coordinate, and manage content releases across digital platforms, ensuring a seamless and engaging customer experience.
• Develop and maintain content calendars, schedules, metadata, and backend content management systems to ensure content is accurate and delivered on time.
• Analyse content performance, customer engagement, and app insights to identify trends and recommend improvements to content strategy.
• Coordinate content production by supporting studio shoots, trainers, and creative teams to deliver high-quality digital and social content.
• Collaborate with Marketing, Social, Ecommerce, and Production teams to ensure content launches align with broader campaigns and business objectives.
• Continuously identify opportunities to improve content processes, operational efficiency, and customer engagement across all digital channels.

  
Key Requirements

• Experience in content coordination, digital content management, social media, marketing, or production support.
• Strong organisational and project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent attention to detail, with experience managing content within CMS platforms, backend systems, or other digital tools.
• Strong analytical skills, with the ability to interpret customer engagement, content performance, or digital analytics and translate insights into action.
• Excellent communication and stakeholder management skills, with the ability to collaborate across creative, marketing, production, and digital teams.
• A proactive, solutions-focused mindset with the ability to work independently, take initiative, and drive projects through to completion.
• Confidence working with digital platforms, reporting tools, spreadsheets, and emerging technologies, with the ability to quickly learn new systems.
• A passion for content, digital media, and customer experience. Experience within fitness, wellness, subscription, or app-based businesses is highly regarded.

Benefits & perks: 
 
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. 
 

• Competitive salary package and STIP program
• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
• Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
• 12 weeks paid parental leave
• We are a values-driven business fostering a supportive and friendly team culture
• Enjoy the ability to work autonomously, empowering you to drive your own success.
• Convenient head office location close to public transport, cafes and restaurants
• Opportunity to grow your career across all divisions within DBG Health

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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