_{30th July, 2026}

Content Manager

At 28 Group, we help people move more, live healthier and make positive changes by providing personalised at home health & fitness solutions. Our flagship brand 28 by Sam Wood is a market-leading provider of innovative digital fitness, nutrition, and mindfulness solutions. 28 by Sam Wood has a uniquely loyal customer base – underpinned by a strong brand and a history of providing life-changing experiences for its customers. 

The team at 28 by Sam Wood is collaborative, energetic, and talented. With encouraging growth in the fitness and nutrition category forecast and growth in new verticals everyone in the business is focused on providing an excellent customer experience in 2026 and beyond. 

Whilst 28 Group is focussed on growing its portfolio of brands it is also part of the broader DBG Health business which presents many opportunities for business growth and benefits to the team.

About the Role

28 Group is looking for a highly organised, proactive and detail-oriented Content Manager to own the planning, coordination and delivery of the content experience within our subscription apps.

Sitting within the Product team, this role is responsible for the content our members access inside the app —from workout programs and recipes to educational content and challenges. You'll oversee the end-to-end content lifecycle, including planning release schedules, coordinating launches, managing content calendars, and ensuring every piece of content is accurately prepared, published and delivered on time.

Working closely with trainers, Product, Design, Marketing and Community teams, you'll coordinate the collection of new content, manage the publication process, and ensure launches are aligned across the business. You'll be the key point of contact for content contributors, supporting them through the submission and review process while maintaining high standards of organisation, quality and consistency.

This is a hands-on role suited to someone who thrives on bringing structure to complex workflows, enjoys collaborating across teams, has exceptional attention to detail, and is passionate about delivering a seamless, engaging experience for our members.


Key Responsibilities

• Plan, coordinate, and manage content releases across digital platforms, ensuring a seamless and engaging customer experience.
• Develop and maintain content calendars, schedules, metadata, and backend content management systems to ensure content is accurate and delivered on time.
• Analyse content performance, customer engagement, and app insights to identify trends and recommend improvements to content strategy.
• Coordinate content production by supporting studio shoots, trainers, and creative teams to deliver high-quality digital and social content.
• Collaborate with Marketing, Social, Ecommerce, and Production teams to ensure content launches align with broader campaigns and business objectives.
• Continuously identify opportunities to improve content processes, operational efficiency, and customer engagement across all digital channels.

  
Key Requirements

• Experience in content coordination, digital content management, social media, marketing, or production support.
• Strong organisational and project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent attention to detail, with experience managing content within CMS platforms, backend systems, or other digital tools.
• Strong analytical skills, with the ability to interpret customer engagement, content performance, or digital analytics and translate insights into action.
• Excellent communication and stakeholder management skills, with the ability to collaborate across creative, marketing, production, and digital teams.
• A proactive, solutions-focused mindset with the ability to work independently, take initiative, and drive projects through to completion.
• Confidence working with digital platforms, reporting tools, spreadsheets, and emerging technologies, with the ability to quickly learn new systems.
• A passion for content, digital media, and customer experience. Experience within fitness, wellness, subscription, or app-based businesses is highly regarded.

Benefits & perks: 
 
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. 
 

• Competitive salary package and STIP program
• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
• Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
• 12 weeks paid parental leave
• We are a values-driven business fostering a supportive and friendly team culture
• Enjoy the ability to work autonomously, empowering you to drive your own success.
• Convenient head office location close to public transport, cafes and restaurants
• Opportunity to grow your career across all divisions within DBG Health

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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