_{11th February, 2026}

About DBG Health & VidaCorp:   
At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, with VidaCorp’s head office in Sydney, we operate as a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive. 
DBG Health’s consumer division, VidaCorp, builds leading brands with a focus on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. VidaCorp’s growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists’ Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point. 


About The Role  
Reporting to the Head of Talent, Advocacy & Influence, you will own and evolve the organic social strategy across our beauty portfolio. Sitting at the intersection of brand storytelling, creators and performance, you’ll translate business priorities into platform-native, culturally relevant content that shows up with a clear point of view and consistently high creative standards.
 

Role & Responsibilities  

• Own and evolve organic social strategies across multiple beauty brands
• Develop quarterly and monthly social plans aligned to brand, product and campaign priorities
• Lead content direction including formats, series, storytelling pillars and always-on frameworks
• Translate launches and campaigns into social-first narratives and platform-native content
• Manage and guide Social and Creator teams to deliver high-performing content
• Partner with Talent, Advocacy & Influence teams to align creators, UGC and organic storytelling
• Drive community growth, engagement and sentiment across all brands
• Track and report on organic performance, using insights to optimise content and strategy
• Stay ahead of trends, platform updates and cultural moments with an agile test-and-learn mindset
• Collaborate cross-functionally with Brand, Digital, Paid Media and Creative teams

Skills & Experience  

• 5+ years’ experience in social strategy and content (beauty, lifestyle brand or agency preferred)
• Deep platform knowledge across Instagram, TikTok and short-form video
• Strong strategic planning capability with a commercial and brand-led lens
• Exceptional copywriting skills and understanding of brand tone of voice
• Proven experience leading content planning and briefing creators or production teams
• Highly organised with the ability to manage multiple brands and priorities
• Analytical mindset with confidence interpreting performance data and insights
• Strong understanding of the Australian beauty and digital culture landscape

Benefits

• Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature, e.l.f. Cosmetics, Chemist's Own and more.  
• Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and manager assistance.  
• Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.  
• Enjoy the ability to work autonomously in an empowering environment that supports ownership, accountability and personal success.  
• Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.  
• DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.  

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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