27th October, 2025
About DBG Health & VidaCorp:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. DBG Health’s consumer division, VidaCorp, builds brands in health, wellness, personal care, and beauty with a mission to enhance the health and wellbeing of people everywhere. VidaCorp operates globally across Australia, New Zealand, the US, the UK, and Europe, with continued expansion into new markets underway. VidaCorp boasts a diverse portfolio of brands – MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists’ Own, Apohealth, and more– that are either market leaders or strong challengers, all committed to providing customers access to high-quality, value-driven health, wellness, and beauty products. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a great place to work.
About the role:
Due to the phenomenal growth of MCoBeauty, VidaCorp is seeking a dynamic and creative Brand Manager to join our team. In this newly created role, you will be responsible for developing and executing consumer-led short- and long-term marketing strategies that drive brand awareness, market share, and profitability across Australia and New Zealand. You’ll leverage communication, new product development (NPD), and key commercial levers to deliver impactful results and elevate the MCoBeauty brand to new heights.
Role & Responsibilities:
- Support brand team to execute the marketing plans for MCoBeauty across Cosmetics, Skincare, Fragrance and new category expansion.
- Assist in developing annual strategic brand plans in conjunction with customer and category teams
- Work with the SBM on go-to-market strategies for new product launches working across product development, content/design, PR, and sales.
- Develop comprehensive launch plans that outline objectives, positioning, messaging, channel strategy, budget, timelines, and success metrics.
- Support sales with the creative development of in-store activations, point-of-sale materials, and merchandising concepts that bring the brand and campaigns to life.
- Support ABM with the development of retail catalogue ads and digital
Skills & Experience: - Minimum 3 years’ experience in brand management
- Experience in delivering high volume projects & dealing with ambiguity
- Experience managing project budgets & timelines
- Passionate about all things beauty, ideally with relevant industry experience & contacts
- High-energy self-starter as well as collaborative team player.
Benefits & perks:At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. DBG Health is Defined by Good. Our purpose is to create a world where feeling better is a right, not a privilege. Millions of people rely on us for access to affordable products and services that make them feel better. This is more than just a goal. It’s our responsibility.
- Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
- Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
- Generous parental leave scheme – ask us about it!
- Access discounted private health insurance through Australian Unity, AIA Health of NIB
- We are a values-driven business fostering a supportive and friendly team culture
- Enjoy the ability to work autonomously, empowering you to drive your own success.
- Convenient head office location close to public transport, cafes and restaurants
- Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.
- Ability to purchase additional leave to provide opportunity for employees to spend more precious time with family, travelling or even study
- Explore the option of paying for your vehicle costs through novated leasing
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
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