_{21st October, 2025}

Who is 28 by Sam Wood:
In 2016 Sam Wood created the fitness program, 28 By Sam Wood, which today has helped over 500,000 people around the world get healthier and fitter. 28 By Sam Wood is a complete fitness, nutrition and mindset program designed to help people get fit at home and stay healthy and happy, inside and out. From workouts to meal plans, to motivational resources, and an exceptionally engaged online community of 28ers, it has become one of Australia’s most popular fitness programs for anyone looking to get in shape, lose weight or level up their fitness. Our motto “Progress, not perfection” has created an approach that focuses on small wins, small changes and small steps that lead to a healthier, happier you.


  
About the role:
28 by Sam Wood is a fast-growing subscription-based app with a strong focus on building lasting customer relationships through impactful and meaning communications. Our CRM strategy is at the heart of this — attracting new leads, engaging subscribers, driving retention and winning back lapsed customers.

As CRM Specialist, you will play a pivotal role in the full customer lifecycle — from acquisition to engagement, retention and winback.
You’ll craft and deliver automated and campaign-based multi-channel communications across email, push and SMS that convert leads into paying subscribers, keep them engaged, and bring lapsed customers back. You’ll work collaboratively with Paid Media, Creative and Content teams to deliver high-performing campaigns that balance sharp creative with precise targeting, while executing end to end — from copywriting to deployment and post campaign performance insights.
This is an opportunity to join a collaborative, energetic and data-driven team, focused on delivering a standout customer experience and driving 28’s next chapter of growth.
  

Role & Responsibilities

• Own and optimise lead capture and nurture funnels (e.g. ebook downloads, Meta ads, landing pages).
• Build and test automated journeys that convert prospects into paying subscribers.
• Collaborate with Content and Creative teams to develop compelling lead magnets and campaigns.
• Track, test and refine funnel performance to maximise conversion rates.
• Map, build and optimise lifecycle journeys to deepen engagement and extend subscriber tenure.
• Personalise communications using behavioural and profile data to drive stronger subscriber outcomes.
• Continuously test and improve touchpoints across email, push and SMS, providing clear reporting and actionable insights.
• Build automated and ad-hoc campaigns to re-engage lapsed customers.

 
Skills & Experience:

• 3+ years in a CRM, lifecycle or growth marketing role, ideally within subscription or e-commerce.
• Demonstrated experience running campaigns across acquisition, retention and winback.
• Skilled in marketing automation, CRM platforms and audience segmentation.
• Strong understanding of paid media funnels and how CRM can enhance acquisition.
• Analytical and commercially minded, with proven experience running campaigns that drive business impact.
• Creative eye for messaging, content and copywriting, balanced with strong technical CRM know-how.
• Excellent collaborator who thrives in cross-functional teams but is equally confident working autonomously.
• Meticulous with QA and detail-oriented — ensuring every campaign is accurate before it reaches customers.
• Comfortable working in a fast-paced environment with shifting priorities.

  
Benefits & perks:
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. DBG Health is Defined by Good. Our purpose is to create a world where feeling better is a right, not a privilege. Millions of people rely on us for access to affordable products and services that make them feel better. This is more than just a goal. It’s our responsibility.
 

• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
• Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
• Generous parental leave scheme – ask us about it!
• Access discounted private health insurance through Australian Unity, AIA Health of NIB
• We are a values-driven business fostering a supportive and friendly team culture
• Enjoy the ability to work autonomously, empowering you to drive your own success.
• Convenient head office location close to public transport, cafes and restaurants
• Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.
• Ability to purchase additional leave to provide opportunity for employees to spend more precious time with family, travelling or even study
• Explore the option of paying for your vehicle costs through novated leasing

DBG Health & VidaCorp:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. DBG Health’s consumer division, VidaCorp, builds brands in health, wellness, personal care, and beauty with a mission to enhance the health and wellbeing of people everywhere.

28 Group is one of these brands – helping people to move more, live healthier and make positive change through personalised at-home health and fitness. The 28 by Sam Wood app is a market leader in digital fitness, nutrition and mindfulness, with a uniquely loyal community and history of providing life-changing results for customers.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
  

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