Drive digital growth and CRO across eComm platforms to boost sales, market share, and performance.
About DBG Health & IPA:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers.
About the Role:
The E-Commerce Manager is responsible for unlocking value across all e-commerce channels, with a focus on conversion rate optimisation (CRO), repeat purchase intent, and market share growth. This role leads the management of web, app, and e-commerce platforms and content for IPA brand systems, driving digital transformation and enhancing speed to market. Combining digital marketing expertise with technology strategy, the Digital Performance & E-Commerce Manager champions best practices and shares knowledge across the business to strengthen our digital presence and support continuous growth.
Role & Responsibilities: