Lead content & social strategy to boost brand impact, engagement, and digital presence across IPA.
About DBG Health & IPA:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers.
About the Role:
The Content and Social Senior Specialist leads the content and social media strategy for Independent Pharmacies of Australia (IPA) and its brands (Alliance, Advantage, CDC). This role drives brand awareness, engagement, and marketing outcomes across all digital platforms through strategic planning, campaign execution, and team leadership. You’ll manage client relationships, oversee tailored content calendars, and ensure all activity aligns with brand guidelines and business goals. Reporting to the eComm Manager, you’ll work closely with stakeholders across the business to shape IPA’s digital presence and support innovation and growth.
Role & Responsibilities: