_{11th June, 2025}

About DBG Health & IPA: 
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers. 

About the Role:  
As Brand Manager, you’ll play a key role in executing the annual brand plan to drive growth and profitability for our members. You’ll shape brand identity and market positioning, lead campaigns, and identify opportunities to strengthen brand equity. This role blends creative thinking with strategic and operational focus, ensuring all initiatives align with business objectives and deliver a consistent, impactful brand experience across every touchpoint.

Role & Responsibilities: 

• Execute the annual IPA brand plan, ensuring alignment with business objectives and supporting growth for members. 
• Support the planning, executing, and evaluating brand campaigns across various channels to increase brand visibility and consumer engagement. 
• Execute the National Campaign Calendar including major leading national campaigns, IPA focused campaigns and media platform to drive revenue, build market share and ensure the success of the brand in the marketplace
• Ensure messaging is effective and should differentiate the offer in the market, capture the proper tone for the target audience and provide the franchise community with effective selling propositions and positioning
• Ensure that all products and marketing material conform to legal requirements; appropriate legal protection is in place for all product and promotion names 
• Responsible for tracking and reporting on expenditures against the budget for IPA Brand
• Management of accurate and timely budget approvals and PO generation and tracking

Skills & Experience: 

• Bachelor’s degree in Marketing, Business, or a related field (eg Agency) – desired but not mandatory 
• 3-5 years of experience in brand management, preferably within a membership or multi-location business model. 
• Experience in managing marketing campaigns and working with cross-functional teams. 
• Advanced Microsoft Suite capabilities  
• Advertising layout and key message delivery knowledge 
• Data Analysis capabilities 
• Extensive experience in a similar position, preferably in retail or franchising/member industry 
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and external stakeholders.

Benefits & Perks: 
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. 

• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more 
• Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels. 
• 12 weeks paid parental leave 
• Access discounted private health insurance through Australian Unity, AIA Health of NIB  
• We are a values-driven business fostering a supportive and friendly team culture 
• Enjoy the ability to work autonomously, empowering you to drive your own success. 
• Convenient head office location close to public transport, cafes and restaurants 
• Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services. 
• Ability to purchase additional leave to provide opportunity for employees to spend more precious time with family, travelling or even study  
• Explore the option of paying for your vehicle costs through novated leasing  

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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