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Edith Cowan University

Are you ready to belong to a dynamic community where courage, creativity and optimism are essential elements of our DNA? At ECU we’re inspired by the incredible achievements of Edith Cowan, the first woman elected to an Australian parliament and a lifelong champion of education. Empowered by her legacy, we’re united in our vision to lead the sector in educational experience and expand our impact through world-class research.

Embrace an opportunity to become part of something extraordinary.

Growth, Engagement and Marketing (GEM) is the heart of ECU’s growth, committed to showcasing the very best of ECU, who we are, what we offer, and the impact we make. We bring ECU’s story to life so the University is seen, chosen and valued. This commitment underpins everything we do across engagement, events, communications, brand, marketing and customer experience, shaping how ECU is perceived and experienced by its many audiences.

About the Opportunity

The Market Analyst will help ECU identify opportunities to grow student demand and understand how its courses, markets and recruitment pathways are performing.

Reporting to the Manager, Market Intelligence & Growth, you will combine University data with market research, competitor intelligence and external trends to investigate changes in performance and assess future opportunities. Your work could include evaluating an existing course, modelling demand for a proposed offering or identifying a student audience ECU could reach more effectively.

You will work with schools and teams across the University to investigate opportunities, test assumptions, and translate complex information into clear recommendations that influence course planning, recruitment, marketing and investment decisions.

Key Responsibilities

• Analyse course and portfolio performance to understand changes in student demand and identify emerging opportunities.
• Investigate the potential of new courses, markets and audiences through demand forecasting and scenario modelling.
• Analyse the factors influencing student demand and recruitment outcomes, identifying opportunities for improvement.
• Combine competitor, employment, industry and market intelligence with University data to identify opportunities and risks.
• Use audience segmentation and market analysis to identify prospective student audiences and opportunities for growth.
• Assess recruitment channels and pathways to understand performance, market reach and opportunities for growth.
• Partner with schools and University teams to explore ideas, test assumptions and assess commercial viability.
• Develop and maintain analytical tools and reporting to support segmentation, forecasting and market analysis.
• Present insights and recommendations that inform course planning, marketing and recruitment strategies, and investment decisions.

About You

You are a curious analyst who wants to understand the story behind the numbers. You can bring together information from different sources, investigate what is driving a result and explain what it means for ECU.

You are comfortable working independently and engaging with people across the University. You ask thoughtful questions, challenge assumptions and take ownership of your work. 

You’ll bring:

• Substantial experience analysing data from multiple sources, ideally in market research, commercial analysis or a related field.
• Strong analytical and modelling skills, including the ability to develop forecasts and test scenarios.
• Experience assessing market demand, customer behaviour, product performance or new opportunities.
• Experience translating complex analysis into commercially relevant insights and recommendations for decision-making.
• Strong skills with spreadsheet, database and analytical tools, such as Cognos and Power BI.
• Strong stakeholder engagement skills and a collaborative approach to solving problems.
• The initiative to manage analytical projects and respond to changing priorities.
• A relevant tertiary qualification and experience, or an equivalent combination of experience, education and training.
• Experience in higher education will be highly regarded.

Benefits of Working at ECU

At ECU we’re committed to fostering a positive employment experience and believe this is fundamental to the success and satisfaction of our employees. Growth and development matter here, because we recognise people are at the centre of everything we do. Our thriving work culture is guided by the ECU values and complemented by a range of employee benefits; visit our website to read about flexible working arrangements, generous leave entitlements, our commitment to Wellbeing, exclusive corporate discounts and industry-leading superannuation.

Contact

Ashe Munro Recruitment are proudly partnering with Edith Cowan University (ECU) to appoint this important position. For any questions or a confidential discussion, please contact Laura Ashe on 0432 603 981 or laura@ashemunro.com.

Application Process
 
Click Apply Now to submit your application, including your resume and a two-page cover letter outlining your suitability for the role.

Advert Closure

Applications close Wednesday 28th October 2026 at 11:30pm AWST.

ECU reserves the right to close the advertisement before the stated closing date and encourages applicants to submit their applications early.

PLEASE NOTE: Applications will only be accepted from candidates who have the relevant working rights to fill this position.

ECU is a diverse and inclusive workplace with specific strategies and initiatives in place to address underrepresentation of specific groups. We strongly encourage applications from the Aboriginal and Torres Strait Islander community.

We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, age or faith. For more information on our commitment to equity and diversity, please visit our Inclusive Workplace website.

At ECU, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively encourage people with disability to apply. To discuss how we can support adjustment requirements, please contact the person listed above.

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