_{05th February, 2026}

Known as the destination for providing a curated range of the best in Beauty, Lifestyle and Wellness, Adore Beauty has evolved its established digital offering to become an integrated omni-channel retailer, with a national network of stores and ambitious growth plans. 

The newly created Brand and Channel Marketing Manager will play a pivotal role in shaping how Adore Beauty is experienced in market. This role is central to our growth plans and will help ensure our brand shows up with clarity, confidence and impact across every customer touchpoint.

if you are motivated by growth, energised by impact, inspired by collaborating with high performing teams and excited by the challenge of turning strategy into customer experiences that truly perform.

About the Role
We are looking for a strategic and creative thinking Brand & Channel Marketing Manager to lead brand impact and growth and customer acquisition across key marketing channels. This role sits at the intersection of brand strategy, consumer insights, and channel execution—ensuring consistent, compelling storytelling while driving measurable commercial outcomes. 

You will embed brand positioning and translate it into high-impact channel strategies across digital, retail, e-commerce, and partnerships. The ideal candidate blends strong brand instincts with analytical thinking and a deep understanding of the beauty market and customer.

Key Responsibilities:

• Own the delivery end-to-end customer campaign calendar, with accountability for traffic outcomes across digital and physical channels.
• Orchestrate integrated omni-channel campaigns across digital, retail, media and partnerships, applying strong channel best practice.
• Own the quality of campaign strategy, briefing and delivery, partnering with the Creative Director to ensure clear, aligned and consistently high quality execution.
• Lead and develop a multi disciplinary marketing team, setting direction, building capability and lifting execution quality across channels
• Bring a strong external and customer lens to campaign decisions, pressure testing ideas to ensure work earns attention and performs in market

Who You Are:
You are commercially minded, motivated by growth and drive innovative ideas. You excel operating in complex and high performing environments and know how to bring clarity, momentum and confidence across teams, channels and customer.

You balance ambition with pragmatism. You care deeply about quality and are equally focused on outcomes and building memorable brand and customer experiences. 

You'll bring:

• Experience executing against established strategy, with accountability for real world outcomes
• A strong understanding of omni channel environments and how customers move between digital and physical experiences
• A growth mindset, with a genuine interest in category dynamics and how brands earn attention and win in market
• An analytical and insight led approach, with the ability to translate data into compelling, customer facing narratives
• Strong judgement, clear communication skills and the confidence to align stakeholders around shared goals

What Success Looks Like
Success in this role is unmistakable. Campaigns feel sharper, more connected and more intentional, with a clear point of view across every channel. Customers recognise the message, understand the offer and engage more consistently across digital and physical experiences. The customer campaign calendar runs with pace and confidence. Teams are aligned, friction is reduced and execution quality lifts across the board. Brand and commercial partnerships are brought to life through clear, confident delivery that creates genuine value. Over time, this role becomes a source of momentum. Traffic grows, teams operate with greater clarity and confidence, and strategy moves quickly and cleanly from plan to impact.
 
Working at Adore Beauty - Perks & Benefits

• Generous 40% staff discount 
• Paid parental leave for all parents (12 weeks)
• Birthday leave + Wellbeing Week (6 extra leave days per year)
• Hybrid working with a supportive, friendly team
• The chance to make this role your own in a growing ASX-listed business

Who We Are
Founded in 2000, Adore Beauty has grown from a small garage start-up to an ASX-listed beauty powerhouse. With 300+ global brands and 20,000+ products, we're driven by our mission to make beauty accessible to all. Our unique culture is built on collaboration, a positive approach, and a commitment to doing the right thing.

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