_{04th February, 2026}

Leading beauty retailer Adore Beauty has evolved from a digital-first brand into an integrated omni-channel business, with a national network of stores and ambitious growth plans. Known as the destination for expert advice and a carefully curated product edit across skincare, haircare, fragrance, makeup and wellness, Adore Beauty now sits at a pivotal moment — shaping how the brand shows up, feels and connects with customers across every touchpoint.

We are seeking a Creative Director to lead our brand's creative expression and ensure everything we do looks, feels, and sounds unmistakably Adore Beauty.

About the Role
The Creative Director will set and oversee Adore Beauty's creative vision across all brand touchpoints including digital, social, packaging, store design, campaign storytelling, and brand partnerships.

This role requires a creative leader with both agency and in-house experience, someone who can balance commercial reality with creative ambition. You will have a sharp aesthetic instinct, strong brand judgment, and a deep understanding of how to create seamless and emotionally resonant brand experiences across channels.

You will lead and inspire a multidisciplinary creative team while collaborating closely with Marketing, and Digital teams to bring our brand to life consistently, and with impact. 

Key Responsibilities:
Creative Leadership and Direction

• Own the creative vision and ensure Adore Beauty's brand identity is executed with consistency and excellence across all channels.
• Translate brand strategy into campaign platforms, visual systems, and storytelling that drive both emotional engagement and commercial results.
• Balance master brand building with performance and conversion-focused creative.
• Oversee end-to-end creative development for campaigns, retail experiences, packaging, and branded content.

Omnichannel Brand Experience

• Ensure the brand execution is seamless across channels, balancing consistency with channel best practice.
• Partner with Retail and Store Design teams to embed brand identity into physical environments such as windows, visual merchandising, and in-store communications.
• Work with Digital and eCommerce teams to ensure online experiences reflect the same design and storytelling quality as our retail stores.
• Lead creative for campaign launches that connect across paid, owned, and earned channels to ensure a unified customer journey.

Brand Equity and Expression

• Protect and evolve Adore Beauty's brand equity through design systems, art direction, and tone of voice.
• Build strong creative frameworks for campaigns, ensuring scalability across platforms and markets.
• Maintain a deep connection to the brand's purpose and customer sentiment so that all creative feels authentic, confident, and inclusive.
• Stay attuned to global design and beauty trends while ensuring Adore's aesthetic remains distinctive and ownable.

Team Leadership

• Lead and inspire a talented team of designers, copywriters, videographers, and content creators.
• Provide constructive feedback and mentorship to elevate creative output across all disciplines.
• Build a creative culture grounded in curiosity, collaboration, and excellence.
• Manage and brief external creative partners, photographers, stylists, and production teams when required.

Who You Are:
You are a creative leader who knows how to turn strategy into something beautiful and effective. You have a gut feel for what looks right, moves people, and works commercially. You are digitally fluent, visually obsessed, and passionate about creating a unified brand experience across every touchpoint.
 
You'll bring:

• 10+ years of creative experience, with a strong foundation in both agency and in-house environments.
• Experience building and evolving brand identity systems for lifestyle, fashion, or beauty brands.
• Proven ability to lead creative across digital, content, and in-store environments.
• Expertise in art direction, campaign development, and integrated storytelling.
• Exceptional design sensibility and an instinctive understanding of when something feels off-brand.
• Hands-on experience overseeing photo and video shoots from concept to post-production.
• A deep understanding of how to translate brand strategy into compelling creative across paid and owned media.
• Strong leadership and collaboration skills, with the ability to inspire teams and influence stakeholders.

Working at Adore Beauty - Perks & Benefits

• Generous 40% staff discount 
• Paid parental leave for all parents (12 weeks)
• Birthday leave + Wellbeing Week (6 extra leave days per year)
• Hybrid working with a supportive, friendly team
• The chance to make this role your own in a growing ASX-listed business

Who We Are
 
Founded in 2000, Adore Beauty has grown from a small garage start-up to an ASX-listed beauty powerhouse. With 300+ global brands and 20,000+ products, we're driven by our mission to make beauty accessible to all. Our unique culture is built on collaboration, a positive approach, and a commitment to doing the right thing.

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