_{17th July, 2025}

Adore Beauty is Australia’s go-to destination for all things beauty – and our store network is growing. We're looking for a Brand Experience Manager - Retail to lead the way we show up in physical spaces: visually, experientially, and commercially. If you love turning brand strategy into real-life impact, this is your moment.

This isn’t just a visual merchandising role. It’s about owning the full brand experience in-store: from digital screens and activations to layout, storytelling and campaign execution. You’ll translate brand strategy into immersive real-world moments, working closely with our store teams, commercial partners, and internal creatives to bring beauty to life in fresh, modern ways.

About the Role
This role owns the in-store customer experience, from visual merchandising to activations, store events to immersive digital content. You'll work across teams from Commercial to Creative to bring the brand to life in ways that feel uniquely Adore. You’ll lead strategy and execution across our national store network and help shape how customers see, feel, and experience us in real life. You’ll build it from the ground up. This role may require travel to support store openings, activations, and national retail rollouts.

Key Responsibilities:

• Develop and execute in-store brand and VM strategies aligned to business goals
• Own the look and feel of all customer-facing physical environments
• Partner with our brands, marketing and merchandise teams to translate campaigns into engaging in-store executions
• Lead the delivery of promotional activations, masterclasses, and retail theatre
• Regularly visit stores and ensure brand experience is consistent, engaging, and high-performing
• Be a key figure in our store openings, working with our teams to merchandise the stores
• Work closely with cross-functional partners, including Tech and CX, to deliver seamless omnichannel experiences
• Track effectiveness of in-store campaigns and identify opportunities to improve

Who You Are:
You’re equal parts strategic and hands-on someone who can zoom out to shape the big picture and roll up your sleeves to bring it to life. You understand how great retail experiences are built: through sharp commercial thinking, creative storytelling, and flawless execution.

You know how to lead from the front and empower others. You’re passionate about building capability within store teams, giving them the tools, training, and confidence to execute beautifully, consistently, and with pride.

You can translate brand vision into physical reality, manage multiple stakeholders, and bring together creative, commercial and operational teams to deliver with impact.
You bring:

• 10+ years’ experience in visual merchandising, retail marketing or brand experience
• At least 3 years in a leadership role, ideally across multi-site operations
• Experience building brand environments from scratch or scaling new concepts
• Strong commercial acumen – you understand ROI and how to maximise budgets
• Ability to manage competing priorities and lead through ambiguity
• A passion for retail, beauty, and creating spaces that make people stop and take notice 

Working at Adore Beauty – Perks & Benefits

• 40% staff discount across our full beauty range
• Paid parental leave for all parents (12 weeks)
• Birthday leave + Wellbeing Week (6 extra leave days per year)
• Hybrid working with a supportive, friendly team
• The chance to make this role your own in a growing ASX-listed business

Who We Are
Founded in 2000, Adore Beauty has grown from a small garage start-up to an ASX-listed beauty powerhouse. With 300+ global brands and 20,000+ products, we’re driven by our mission to make beauty accessible to all. Our unique culture is built on collaboration, a positive approach, and a commitment to doing the right thing.

We're looking for a creative leader who thrives in a fast-paced environment, brings people together, and knows how to turn vision into execution. If you're passionate about brand storytelling, customer experience, and shaping how beauty comes to life in-store — we’d love to hear from you.

Apply For Job