13th June, 2022
James Adams has partnered with a fast growing global Fintech with offices across the UK, Europe and Asia. Our client is searching for a Product Marketing Lead. The Product Marketing Lead will head up their Product Marketing function for their banking customers. Our client is predicting a Unicorn valuation in the next 18 months and have some hugely ambitious plans for 2022 and 2023.
The successful Product Marketing Manager will help launch their innovative and disruptive retail banking product internationally. You will play a crucial part in both understanding the best routes & strategies to take their new products to market. As well as working with their inhouse studio to build better communications and sales collateral.
This is a standalone role initially working in a marketing team of 8 people reporting into the Marketing Director.
This role would suit someone with a hybrid skillset that encompassing both product marketing and B2B marketing. Ideally candidates will have some of the following skills & experience:
- 5+ years of B2B product marketing experience with a commercial focus.
- Experience working within Fintech, Financial Services/SaaS, Payments or Digital banking would be great.
- Our client are interesting in talking to you if you have agency experience and are looking to transition into a client side role.
- Ideally you'll have some experience working with a content and design team to create powerful and persuasive collateral for sales teams.
- Strong experience in messaging/positioning of product value and differentiation, target customer definition, competitive analysis, and value-based positioning.
- Experience in content writing, simplifying complex matters into easily understood value-driven messaging.
- Project management skills; can manage multiple priorities in a dynamic & global environment.
This role has the potential to head up the Product Marketing Function for the business and would be a great platform for a Product Marketing professional looking for their next exciting challenge with the desire to head up a function in the future.
If you'd like to discuss the above on a confidential basis, please get in touch.
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