_{18th March, 2026}

About BankVic:
  
BankVic is the member-owned bank for those who serve our communities - police, emergency, and health workers. We exist to help our members and communities go further in life, by living our values: Together, Honest, and Brave.
  
As a smaller bank, we offer something bigger - personal service, meaningful relationships, and real impact. We focus on individuals, tailoring support to help each person achieve their goals.
  
Our size also means broader opportunities for our people. You’ll gain exposure across the organisation and be part of work that matters.
  
If you're looking for more than just a job, if you want purpose, connection, and the chance to make a difference, BankVic is your smaller bank of bigger opportunity.
  
  
The opportunity:

As the Automation Marketing Specialist, you will lead the development, execution, and ongoing optimisation of our member lifecycle strategy across BankVic’s digital channels. Leveraging data driven insights, you will design and deliver targeted marketing programs that drive engagement, build brand awareness, improve retention, and support cross sell initiatives across BankVic’s product portfolio.

You’ll create and optimise always on, automated marketing programs across the member lifecycle, with a strong focus on personalisation. Acting as the key SME for our marketing automation platform (Marketo), you’ll own day to day platform performance and deliver end to end eDM campaigns, while also supporting brand campaigns and building impactful 1:1 marketing strategies across digital and offline channels.

Please note, this role is a 12-month parental leave cover. 
  
  
Responsibilities:

• Support the Head of Brand and Marketing in the development and execution of brand campaign activity.
• Develop a deep understanding of the member lifecycle, including life stage triggers, to improve the customer experience.
• Partner with internal and external teams to develop and execute personalised eDM engagement programs that leverage paid, organic, and partner channels, and ensure successful delivery and optimisation of 1:1 communication, and product/service purchase experiences run seamlessly.
• Monitor competitor marketing activity and manage tracking and reporting on eDM marketing activity results.
• Coordinate stakeholder approval of all assets, adhere to relevant risk management processes and controls, manage key partner relationships, and effectively manage key internal stakeholders across all levels of the organisation.

  
  
Who we are looking for:

• Degree qualified in business or marketing.
• Strong understanding of Marketing Automation Platforms or CRM (Marketo experience preferred) with 3-5 years’ experience working day-to-day within a platform.
• Experience working in a similar automation or direct marketing role for 3-5 years, with the ability to manage multiple marketing campaigns and projects with simultaneous tasks and deadlines.
• Understanding and knowledge of the retail banking marketing in Australia.
• Experience in developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels.
• Excellent communication and writing skills with demonstrated experience in development of content strategy and content writing.
• Proven experience delivering customer lifecycle marketing, including direct and content led campaigns, 1:1 automated journeys, and trigger-based programs that drive customer value.
• Strong hands-on experience designing and managing email and automated campaigns using marketing automation platforms, with end-to-end ownership from strategy and creative briefing through to execution and post campaign reporting.
• Solid understanding of the digital customer journey, including performance metrics, channels, audience building, and best practice, with the ability to troubleshoot data and automation issues and implement effective solutions.

  
  
What we can offer:

• Discounts and savings off a range of our products and services.
• Access to additional five days of leave.
• Ambulance Victoria Membership.
• Employee assistance program.
• 2 days paid volunteer leave.
• Generous parental leave provisions.
• Ongoing professional development with access to study leave.
• Reward and recognition program.

  
At BankVic, we believe that diversity and inclusion make us stronger.

We value the unique perspectives and experiences each person brings to our team. If you require any support or adjustments during the recruitment process, please let us know, we're here to help make your application experience as smooth as possible.
  
Even if you don’t meet every requirement listed, we encourage you to apply. Your potential and passion matter just as much as your qualifications, and you might be exactly who we’re looking for.
  
If you’re seeking to make a difference and find purpose in your work, it’s time to join us at BankVic.
click apply.
  
Applications close Thursday, 16 April 2026 (although we encourage you to apply today, as we review applications as they come in and reserve the right to close applications early).
  
Note: as part of our recruitment process, we require successful candidates to undertake background checks.
  
BankVic are managing this opportunity in-house, so we kindly ask that recruitment agencies do not share unsolicited applications or contact the hiring manager.

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