_{17th September, 2026}

The opportunity
Falls Creek is a place where adventure meets community—and as Head of Visitor Experience, you’ll be at the heart of shaping how thousands of visitors connect with this extraordinary alpine environment.

This is a fast‑paced, high‑influence leadership role where no two days look the same. You’ll steer the strategic direction of visitor engagement, lead a passionate team, activate commercial and industry development opportunities, and deliver standout marketing and visitor programs that drive year‑round visitation.

You’ll collaborate with the General Manager, Group Marketing Manager, Economic Development Manager and statewide partners to deliver bold, innovative initiatives that strengthen the resort’s profile and enhance the visitor journey from first click to final farewell.

If you’re energised by big ideas, thrive in dynamic environments, and love creating experiences that leave a lasting impact, this is your moment.

Key responsibilities include:

• Lead integrated visitor programs — design and deliver high‑impact visitor services and marketing initiatives that boost awareness, demand and engagement.
• Activate commercial and industry opportunities — unlock partnerships and initiatives that strengthen economic resilience.
• Oversee visitor operations — ensure seamless, customer‑focused delivery of resort entry, visitor information and frontline services.
• Deliver resort‑specific campaigns — drive seasonal and year‑round campaigns that amplify Falls Creek’s unique alpine identity.
• Drive cross‑team collaboration — work across ARV teams, government agencies and industry bodies to deliver shared outcomes.
• Manage event budgets and sponsorships — ensure financial accountability and strategic alignment.
• Provide strategic advice — deliver insights, reports and recommendations to the General Manager.
• Champion leadership and culture — empower staff, build capability and foster innovation.

Skills, experience and qualifications

• Degree in marketing, tourism or related discipline, or equivalent experience
• Minimum 6 years’ experience in destination tourism or marketing, including team leadership
• Experience writing grant funding applications
• Strong strategic thinking, stakeholder engagement and commercial acumen
• Proven project management capability
• Excellent written and verbal communication skills
• Current Working with Children Check and driver’s licence
• Postgraduate qualifications highly regarded

Need more details?
Contact careers@alpineresorts.vic.gov.au for a copy of the Position Description.

Where
Falls Creek Alpine Resort

Salary Range
$134,585–$157,355 + superannuation

How to apply
Click Apply and upload your resume and cover letter outlining your suitability and how you meet the key responsibilities and experience required.

Applications close: Thursday 1st October 2026

Applications will be reviewed daily. Shortlisted candidates will be contacted.

The successful candidate will be required to:

• Have full Australian working rights
• Hold a current Victorian Employee Working With Children Check
• Hold a current Victorian driver’s licence
• Pass a police check and other compliance screenings
• Work across ARV locations as required

Who will you be working for?
Alpine Resorts Victoria (ARV) manages Victoria’s six alpine resorts—Falls Creek, Mt Buller, Mt Hotham, Mt Baw Baw, Mt Stirling and Lake Mountain. Together they attract over one million visitors annually and support approximately ten thousand jobs.

Falls Creek is renowned for world‑class skiing, snowboarding, mountain biking, hiking and year‑round alpine experiences. Its identity is built on adventure, community and the unique natural environment of the Victorian Alps.

More information: alpineresorts.vic.gov.au

Equal Opportunity Statement
Alpine Resorts Victoria is an equal opportunity employer and supports diversity and inclusion in the workplace.
  

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