Oversee the day-to-day operation of the website to ensure it is functional, secure, and optimised for speed, navigation, and ease of use
Continuously improve the site layout, design, and accessibility to enhance customer experience
Work closely with developers and designers to implement changes that improve the site's performance
Monitor, optimise, and report on the performance of digital marketing campaigns including SEO, paid media and CRM communications
Provide regular reports to senior management on campaign effectiveness, making recommendations for future strategy adjustments
Develop and manage CRM strategies to improve customer engagement, retention, and segmentation
Ensure CRM campaigns are integrated with broader marketing efforts to maintain a cohesive and effective customer experience across all touchpoints
Work closely with internal teams and external marketing agencies
Overseeing overall budget management and spends across the department
Key Skills / Experience Required:
Minimum of 3-5 years experience in digital marketing, with a focus on website optimisation, paid media management, and CRM strategies
Experience in data-driven decision making and using analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.) to optimise campaigns and drive business results
Strong background in SEO, paid search, social media marketing, and email marketing
Experience working with CMS platforms, CRM software (Salesforce, HubSpot, etc.), and marketing automation tools
Familiarity with SEO tools and paid media platforms
Knowledge of website analytics, A/B testing, and performance tracking
Strong Creative and Analytical Skills
Proven experience in managing projects from concept to completion, ensuring timely delivery, and working with cross-functional teams to align goals
Excellent organisational skills and the ability to manage multiple projects simultaneously, prioritising tasks effectively in a fast-paced environment.
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