Content & Creative Executive
Purpose
This is a creative and content role, to ensure how Billi looks, sounds and shows up across collateral, social, events, campaigns and sales support. You will work directly with the Head of Marketing and alongside a Digital Marketing Executive, using AI tools to produce more without compromising quality or distinctiveness.
Key Accountabilities
Create and manage all marketing collateral: brochures, case studies, sales presentations, product sheets and event materials to a premium standard.
Own content across LinkedIn, email and the website
Collaborate with the digital marketing executive to maximise impact
Write copy across formats: long-form, social, technical, campaign and product
Brief and quality control external designers, photographers and print suppliers as appropriate
Support planning and production for industry events and exhibitions
Maintain and evolve the Billi UK brand: tone of voice, visual consistency and audience appropriateness
Use AI writing and creative tools as appropriate to increase output velocity without compromising editorial or visual quality
QA everything before it goes live
Support the continuous refresh of the Billi Farringdon hub look, feel and experience.
Person Specification
Essential
Strong creative instincts, excellent writing and a rigorous eye for quality
See the importance of the brand, the details and know that in a premium market, everything is a signal
1-3 years in a marketing, content or creative role or equivalent demonstrable output
Excellent writing across tones: you can write a technical case study, a sharp social caption or a high-converting email campaign
Strong visual judgment: knowing what good looks like and can brief precisely to it
Meticulous attention to detail
Organised and reliable, managing multiple workstreams and flagging risks early
Proactive and self-directed
Evidence of self-directed learning, such as a qualification, a course, a side project pursued because you were interested
Audience and message: knowing that different segments need different communications and create accordingly
Brand and positioning: understanding what makes a brand distinctive and why consistency matters
Content strategy: knowing the difference between content that builds awareness and content that drives action
The customer journey: understanding where content fits across the funnel and what its job is at each stage
Measurement basics - you can look at engagement, reach and response data and draw a sensible conclusion from it.
Desirable
B2B experience