_{16th November, 2025}

Wrinkles Shminkles is an innovative skincare brand that pioneered the silicone patch category over a decade ago. As a business and a brand, they're problem solvers, innovators and proven performers. Known for a range of clinically proven skincare solutions that deliver results, the brand has built a loyal DTC customer base in Australia, the US and the UK as well as key retail partnerships in these regions.
 
This newly created role is a rare opportunity to lead a proven, founder-led Australian beauty brand into its next global growth phase.
 
The successful candidate will bring a balance of strategic brand leadership, commercial execution and people & culture management. You'll have proven performance in sales, marketing and DTC/retail channel growth.
 
 
Your Remit:

• Provide strategic direction and operational leadership across all business functions - sales, marketing, operations and finance.
• Take ownership of commercial performance; delivering revenue, margin and EBITDA growth through disciplined cost management, pricing optimisation and channel profitability
• Expand and strengthen DTC and wholesale channels in Australia, the US and UK, ensuring commercial terms, pricing and customer experience are optimised for each market
• Build scalable operational systems and processes to support efficiency, agility and international expansion
• Oversee marketing, creative and brand initiatives to ensure consistency, commercial alignment and impact across all consumer touchpoints
• Champion innovation across product and category development via a strong NPD pipeline, ensuring new launches are on-brand and commercially successful
• Embed strong planning, reporting and KPI frameworks that drive rigour, accountability and performance

 
 
Your Experience:

• 10+ years experience in senior leadership roles within skincare, cosmetics or consumer goods
• Proven success driving growth across DTC and retail/wholesale channels
• Deep financial and P&L management experience with strong commercial acumen
• Expertise in budgeting, forecasting and performance analysis across multiple revenue streams
• Strategic band thinker with solid understanding of marketing and digital performance levers
• Experience operating within a global parent-company structure advantageous
• Confident communicator and relationship builder with internal and external stakeholders

 
 
Interested: Apply today. Questions, reach out emily@revererecruitment.com.au
 
 

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