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We are thrilled to partner with two amazing Brisbane based brands. Join us to shape the digital story of two distinct, evolving brands: dk active, empowering movement, and reverie the label, defining mindful luxury.

dk active is more than activewear; it's a movement, inspiring women to move your own way. reverie the label offers premium fashion, a state of being pleasantly lost in one's thoughts, crafted with sustainable luxury.

We're seeking a Social Media and Content Specialist to build engaged communities across TikTok and Instagram. If you speak the language of compelling visuals, aesthetic design, understand digital-first engagement, and have a passion for crafting brand stories, this is your opportunity.


YOU'LL LOVE:

• Creative Freedom: Enjoy the autonomy to experiment with new content formats, trends, and strategies, with full support from our founders.
• Brand Diversity: Work across two distinct brands, dk Active and reverie the label, offering a diverse range of content opportunities and creative challenges.
• Growth Potential: Play a pivotal role in expanding our online presence and building engaged communities, with significant opportunities for career advancement.
• Flexibility: Benefit from a Chermside base with the flexibility to shoot content on location, allowing for diverse and engaging content creation.
• Apparel & Fashion Focus: Immerse yourself in the fashion and activewear industries, creating content that resonates with style-conscious audiences.
• The Product: Enjoy one free outfit from either one of the brands each month!!! 

KEY RESPONSIBILITIES:

• Implement a comprehensive social media strategy to drive brand awareness, engagement, and growth across TikTok and Instagram.
• Create and curate high-quality, visually appealing content, including short-form videos, photos, and graphics, that align with our brand aesthetic and content pillars.
• Manage and maintain a detailed content calendar and schedule, ensuring consistent and timely posting across all platforms.
• Shoot, edit, and produce engaging video content using CapCut and in-platform editing tools, with a strong focus on TikTok and Reels.
• Build and nurture online communities by actively engaging with followers, responding to comments and DMs, and fostering user-generated content (UGC).
• Identify and leverage trending topics, sounds, and formats to maximise reach and engagement on TikTok and Instagram.
• Support influencer collaborations, including gifting, content coordination, and performance tracking.
• Ensure all content adheres to brand guidelines and maintains a consistent aesthetic across all platforms.
• Stay up-to-date with the latest social media trends, algorithm changes, and best practices.

KEY QUALIFICATIONS:

• Proven experience in social media management and content creation, preferably within the apparel or fashion industry.
• Demonstrated success in building and growing TikTok and Instagram audiences.
• Strong video creation and editing skills, with proficiency in CapCut and other relevant editing tools.
• Excellent copywriting and visual communication skills, with a keen eye for aesthetics.
• Ability to work independently and as part of a team, with strong organisational and time-management skills. 
• Comfortable being both behind and in front of the camera.
• Experience managing a content portfolio that showcases an aesthetic eye.
• Ability to work from our Chermside base, with flexibility to travel for content shoots.

If you’re a creative and driven social media expert with a passion for fashion and a talent for building online communities, apply now! We’d love to see your portfolio and hear how you can contribute to our brands' growth.

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