_{28th March, 2025}

Beginning Boutique: Brisbane Roots, Global Impact.
 
 
We're thrilled to partner with Beginning Boutique - the rapidly expanding global brand renowned for its trend-driven styles and exceptional customer experiences. This isn't just another eCommerce position; it's a pivotal opportunity to shape their digital ecosystem, drive revenue, and spearhead innovation.
 
 
We love that Beginning Boutique is building more than digital growth; they're on a pathway to a sustainable future. Their commitment is clear through charitable donations and their active pursuit of B Corp certification.
 
This is a role for someone passionate about eCommerce, paid media, and data-driven strategy - a strategic thinker who thrives in the fast-paced world of online retail.
 
 
 
YOU'LL LOVE:

• Working for a brand on a transformation journey. They’re deeply inspired and committed to pivoting their processes and manufacturing to align with B Corp standards, and donate 1% of profits annually to charity. They’ve also made the switch to sustainable packaging and are well on their way to lessening their environmental footprint.
• They’re growing globally – giving you loads of opportunity to expand into the US and UK markets and join a business that’s transitioning from pureplay to omnichannel.
• They’re hybrid. This is a business with an appreciation for a life outside of work.
• Staff discount! One of the best going, with 60% off Beginning Boutique products.

 
 
KEY RESPONSIBILITIES

• Drive revenue growth from key digital channels, including Paid Media, CRM, SEO, and Conversion Rate Optimization. 
• Develop and execute a high-impact digital strategy that aligns with business goals and scales BB's digital presence. 
• Oversee and manage all paid advertising campaigns, ensuring profitable growth across Google Ads, Meta, TikTok, and other paid channels. 
• Optimize campaign structure, ad creative, targeting, and bidding strategies to drive efficient acquisition and ROAS. 
• Lead the optimization of our eCommerce tech stack, ensuring seamless system integrations and scalability. 
• Oversee conversion rate optimization (CRO) through strategic UX/UI improvements, A/B testing, and personalization. 
• Own the customer-facing digital experience, with a strong focus on CRM and loyalty programs, ensuring a seamless, engaging, and personalized online journey that drives customer retention and lifetime value. 
• Lead and mentor a team of digital experts, developers, and eCommerce professionals to execute best-in-class digital initiatives. 
• Analyse performance metrics to drive data-driven decisions and improve customer acquisition, retention, and LTV. 
• Lead digital transformation projects, ensuring innovation and technical advancements. 
• Manage key budgeting, forecasting, and ROI strategies to ensure sustainable digital growth.

 
 
KEY QUALIFICATIONS

• Experience in senior digital, eCommerce, or technology leadership roles, including people & strategy leadership
• Strong background in Paid Media management, eCommerce platforms (Shopify Plus preferred), system integrations, and automation. 
• Proven track record of scaling digital revenue and improving conversion rates.
• Expertise in SEO, CRM, Paid Media, and digital analytics to drive performance improvements. 
• Strong leadership and people management skills – able to mentor, develop, and grow a high-performing team. 
• Data-driven mindset with proficiency in Google Analytics, A/B testing, and performance optimization tools. 
• Exceptional problem-solving, strategic thinking, and cross-functional collaboration skills.  

 
 
If you’re ready to lead digital innovation, drive revenue growth, and shape the future of eCommerce, apply now! We’d love to hear from you!

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