_{02nd September, 2026}

Email Marketing Specialist

• Part-time, 0.6 FTE, six-month fixed-term contract
• Advanced Mailchimp segmentation, automation and personalisation
• Flexible hybrid / work from home
• Peak professional body for Australian optometrists

Optometry Australia is the peak professional membership body representing Australian optometrists, committed to supporting its members with essential services, resources and advocacy that enable them to thrive in the ever-evolving optometry sector.
 
The Role
Reporting to the Head of Marketing & Communications, you'll take specialist ownership of Optometry Australia's email marketing activity, combining strong email marketing capability with excellent content and communications skills.

You'll plan, develop, build, test, deliver and optimise targeted communications to members and stakeholders, ranging from automated lifecycle campaigns to regular member eNewsletters, CEO updates, important professional communications and event promotions.  Mailchimp is Optometry Australia's current platform, and advanced Mailchimp capability is strongly preferred.
 
This is a focused six-month appointment with a clear brief: lift the sophistication and performance of the email channel through better segmentation, automation, personalisation and data-informed decision-making.  Alongside the campaign work, you'll build sustainable systems, document processes and transfer knowledge so the improvements continue well beyond the contract period.
 
Key Responsibilities

• Plan, develop, edit, build, schedule, test and deploy email communications supporting member engagement, advocacy, events, professional development, campaigns and organisational updates, including regular eNewsletters, CEO updates, important professional communications and event promotions.
• Develop and edit clear, engaging and audience-appropriate email content, structuring information for readability, accessibility and action while maintaining Optometry Australia's brand, tone of voice and communications standards.
• Manage email production workflows from brief and audience selection through to approvals, testing, deployment and reporting, with thorough pre-send quality assurance.
• Review and improve the use of Mailchimp audiences, tags, groups, preferences, segments and custom fields, developing meaningful segments based on membership category, career stage, location, interests, behaviour and engagement.
• Map, design, build and optimise automated email journeys, developing appropriate triggers, delays, conditions, branches, goals and exit criteria for onboarding, engagement, retention, renewal, re-engagement and event participation.
• Build and maintain responsive, accessible and brand-aligned email templates, and troubleshoot formatting and rendering issues across devices, major email clients and dark mode.
• Establish a structured program of A/B testing across subject lines, sender information, content, calls to action, timing and layouts, with defined hypotheses and success measures.
• Monitor and report on delivery, opens, clicks, conversions, unsubscribes, bounces and engagement trends, translating results into clear recommendations and practical improvements.
• Support strong deliverability and data governance through list hygiene, suppression management, consent and privacy compliance, and appropriate authentication and platform settings.
• Develop documented processes, naming conventions, checklists and training materials, and transfer knowledge to the team so new systems and automations can be maintained after the contract concludes.

Key Selection Criteria
Success in this role requires not only strong skills and expertise but also alignment with the core values of Optometry Australia - integrity, respect and teamwork. You are a positive and collaborative team member who contributes to a supportive and dynamic work culture, helping to ensure that the team remains strong and cohesive.
 
To excel in this role, you should have:

• A tertiary qualification in marketing, digital marketing, communications or a related discipline, or equivalent professional experience.
• Demonstrated experience in a specialist email marketing, marketing automation, lifecycle marketing or digital communications role.
• Advanced capability using email marketing platforms, with Mailchimp experience strongly preferred, including audiences, tags, groups, preferences, segments, custom fields and suppression rules.
• Demonstrated experience designing, building and optimising automated email journeys, including mapping user journeys, defining triggers and conditions and applying branching logic.
• Advanced experience developing audience segments using demographic, behavioural, membership and engagement data, and using merge fields, conditional content and dynamic personalisation.
• Demonstrated experience designing and building responsive, accessible and reusable email templates, with working knowledge of HTML and CSS for email.
• Strong analytical capability, including experience managing A/B tests and interpreting delivery, open, click, conversion, unsubscribe, bounce and engagement data.
• An understanding of email deliverability, sender reputation, authentication and list hygiene principles.
• Strong written communication, editing and proofreading skills, with demonstrated experience developing email communications for different audiences and purposes.
• Ability to structure and edit email content for clarity, accessibility, engagement and action, including translating complex or detailed information into concise, reader-friendly communications.
• Experience managing email activity for a membership organisation, not-for-profit, professional association or similarly complex audience environment is desirable.

Why Join Optometry Australia?
At Optometry Australia, you'll be joining a flexible and supportive team within an organisation that truly values its people. Optometry Australia offers a range of benefits designed to support your professional growth and personal well-being:

• Competitive Salary and Packaging: Access to not-for-profit salary packaging that can increase your take-home pay.
• Flexible Working Environment: Enjoy the flexibility of working remotely or from your nearest Optometry Australia office, with the freedom to manage your work-life balance.
• Professional Development: Optometry Australia is committed to your growth. Access agreed and appropriate professional development annually, including on-the-job coaching, online webinars, training sessions and face-to-face workshops.
• Extra Leave Benefits: Celebrate your birthday with an additional paid day off and enjoy extra paid leave between Christmas and New Year. Plus, you have the option to work on a public holiday and take another day off in lieu.
• Supportive Team Culture: Be part of a team that values collaboration, innovation and mutual respect. We work together to achieve our goals while supporting each other's success.

This is a well-defined six-month opportunity to make a measurable difference to how a national peak body communicates with its members, with the scope to leave behind systems and documentation that continue to deliver. Completion of Cultural Safety Training is a requirement of the role and will be provided by Optometry Australia within the first 12 months of employment, unless completed within the past five years.
 
How to Apply
If you're an email marketing specialist who enjoys creating great communications as much as building sophisticated email systems, we'd love to hear from you. Please apply with an up-to-date resume and cover letter, or contact Gabrielle Patterson at Patterson Recruitment on 0416 170 100 or gab@pattersonrecruitment.com.au for a confidential discussion.
 
We are committed to creating a diverse and inclusive workplace where everyone feels respected and valued. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, LGBTQIA+ individuals, neurodivergent individuals, and people of all backgrounds. We believe that diverse perspectives and experiences enrich our workplace and drive our success. If you require any accommodations during the application or interview process, please let us know, and we will ensure your needs are met.

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