_{26th March, 2025}

Our client is a fast-growing global fintech company in the online brokerage and wealth management space, and they're seeking a Senior Integrated Marketing Manager to lead large-scale, data-driven user acquisition campaigns tailored to the Canadian market.

Location: Toronto, ON
Work Environment: Hybrid / In-office

This role is ideal for a seasoned marketer with over 10 years of experience and a deep understanding of Canada's financial landscape. The Senior Integrated Marketing Manager will drive omni-channel marketing strategies, collaborate cross-functionally with global teams, and continuously optimize performance based on KPIs and local consumer behaviour.

Key Responsibilities

• Lead the planning and execution of omni-channel acquisition campaigns across digital, influencer, offline, and in-app channels
• Serve as a strategic liaison between Canadian and global teams to align goals and integrate best practices
• Analyze market trends to tailor acquisition strategies and uncover new growth opportunities
• Track key metrics like CAC, ROI, and conversion rates to refine and scale campaign performance
• Act as the local marketing expert on consumer preferences, investment behaviour, and brand positioning

Requirements

• 10+ years of marketing experience with a strong record in large-scale user acquisition campaigns
• Experience in fintech, financial services, or high-growth startups preferred
• Deep knowledge of the Canadian market and financial consumer behaviour
• Excellent analytical skills and experience with marketing performance tools and metrics
• Entrepreneurial mindset; comfortable with ambiguity, fast pace, and global collaboration across time zones

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