25th November, 2025
Take on a role where big campaigns meet big purpose. As Marketing Manager – Lotteries, you’ll guide the strategy, creative execution, and multi-channel delivery of MSWA’s major lottery programs; some of the most recognised and impactful campaigns in Western Australia. This is your chance to shape high-performing work that directly supports our community.
This is a 12-month, full-time fixed-term position based at our Belmont office, with flexibility to work across other metropolitan locations.
What you'll be doing:
- Collaborate with the Marketing Operations Manager and Head of Lotteries to align campaign planning, execution, and performance insights to achieve exceptional results.
- Translate departmental strategy into integrated marketing plans that connect Paid, Owned, and Earned channels.
- Lead annual and campaign-level planning sessions, ensuring channel plans ladder into departmental objectives.
- Work closely with internal departments (Brand & Comms, Client Engagement, Philanthropy, etc.) to maximise organisational synergy.
- Oversee delivery of major campaign assets (e.g., TVC, radio, OOH, brochure, digital, web, email, social).
- Liaise with MSWA’s external suppliers, agencies, and stakeholders to ensure consistent brand voice and messaging
- Coach and empower a team of Senior and Marketing Officers, fostering a positive, high-accountability culture
- Manage and monitor campaign budgets and marketing expenditure in collaboration with the Head of Lotteries.
- Provide accurate and timely reporting on campaign results and budget status.
- Ensure all campaigns comply with relevant lottery regulations and brand guidelines.
Our 'must' haves: - Tertiary qualification in Marketing, Communications, or related field
- Demonstrated experience leading integrated, multi-channel campaigns within a fast-paced marketing environment.
- Proven ability to translate strategy into actionable marketing plans.
- Experience managing and mentoring high-performing teams.
- Strong creative and analytical capability — able to balance brand storytelling with performance outcomes.
- Experience managing agencies and stakeholder relationships.
Our 'nice to' haves: - Knowledge of lottery, fundraising, or NFP marketing environments.
- Familiarity with CRM, marketing automation, and data-driven marketing.
- Understanding of compliance and governance within regulated industries.
A little about us: We exist to make a real and lasting difference to the lives of Western Australians – whatever their needs, whatever their neuro condition. The difference each and every one of our team makes can be felt in thousands of homes across the state.
Our collective efforts enable us to continue meeting the ever-growing demand for our allied health services, accommodation, and Services Centres across the state, as well as our contributions to critical neuro research throughout the world, across the country and importantly right here in Western Australia.
Let us tell you a little about what you’ll get in return for joining our team: - Flexible Work Arrangements: We value your input in creating a work schedule that benefits everyone.
- Salary Packaging: Use some of your salary to pay for everyday expenses before income tax.
- Growth Opportunities: A career that helps you grow via structured training (that we will pay for) makes a big difference.
- Generous Leave Benefits: We understand the importance of time and offer a variety of leave options including leave loading, parental leave, blood donor leave, and grandparents leave, among others.
- Exclusive Discounts: Enjoy savings on a wide range of local and national brands.
- Health and Wellbeing Perks: Benefit from our comprehensive Employee Assistance Program and substantial healthcare provider discounts.
Do you believe in life not limits? If you do and are prepared to join us in making a significant impact, apply now and let’s discuss what life at MSWA looks like.
For a confidential conversation, please email talent@mswa.org.au.
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