_{27th March, 2026}

A century of support and innovation 

Our people and culture reflect our purpose – to support veterans and their families through care, commemoration and camaraderie. 

After more than a century, this purpose is as strong as ever. And we’re fulfilling it in ever-evolving ways – like providing life-changing support services, funding world-first research and using advanced technology to help more veterans through better methods. 

We’re a dynamic, not-for-profit organisation delivering innovative programs and initiatives for veterans or their families. Whether they need employment, emergency financial aid, online health and wellbeing resources or social connection activities, our award-winning services and partner programs deliver real, lasting outcomes. 

Powered by Australia’s most successful prize home lottery, we have the resources to reach our ambitious goals. As a member of our team, you’ll have access to advanced technology, skilled co-workers, interesting projects and the opportunity to expand your career.
 
And most importantly, you’ll be making a real difference in the lives of veterans and their families.


Why work at RSL Queensland: 

Open, supportive, empowering, and deeply purpose driven — that’s how our team describes working at RSL Queensland. While this role enjoys some flexibility, it is designed to be highly connected and collaborative, which is why you’ll spend four days each week working onsite as part of the Marketing and Communications senior leadership team.

This provides you the best of both worlds:

• The energy, creativity, connection and momentum that come from being in the room with high performing colleagues
• The ability to build deep relationships across the business
• Realtime alignment with senior leaders and team members
• A hybrid balance that still supports your lifestyle and wellbeing
• Being together on-site is a big part of how we deliver high quality, insight driven work — and it’s something our leadership team genuinely values.

What else makes us great: 

• Option to salary package up to $15,900 per year on living expenses, and claim further tax-saving benefits on top
• Extensive training/development opportunities
• Bring your whole authentic self to work each day and be part of a supportive environment
• You’re gifted 3 additional days of leave at Christmas!
• Financial support and study leave to undertake higher educational courses related to work
• Work in an environment that values all voices – have an influence, be the difference!
• Benefits Hub that includes lifestyle discounts from hundreds of leading stores and services

  
Now, a bit about the role:  
  
As the proud custodian of our lottery, the Lotteries team is thrilled to share the pivotal role of Marketing Manager that leads our VIP Customer Marketing team. This is your chance to join us at a truly transformational time, where innovation is accelerating and the customer experience is being reimagined. You’ll play a central role in shaping the future of our Dream Home Art Union VIP customer journey, contributing to something genuinely exciting and meaningful for our most valued customers.
  
Reporting to our Senior Manager – Product Marketing in our Lotteries, Marketing & Digital team, key responsibilities include:
  

• Drive annual, quarterly, and lifecycle marketing strategies tailored for Customers to exceed performance targets within budget.
• Lead end‑to‑end planning and execution of Dream Home Art Union customer marketing campaigns across owned channels including email, SMS, and mail as well as new digital channels being introduced
• Build seamless customer experiences across the lifecycle, ensuring messaging is accurate and meets regulatory and compliance requirements.
• Monitor, report, and optimise our customer program performance.
• Implement data‑driven optimisation strategies and test‑and‑learn methodologies to deliver meaningful, evidence‑based improvements that maximise engagement and retention with our customers.
• Use audience insights, behavioural data, and segmentation to optimise communications and improve customer lifetime value.
• Shape and strengthen the customer creative direction, ensuring seamless integration with Lotteries brands and products.
• Identify and leverage drivers of customer retention using data and insights.
• Foster strong, collaborative partnerships across internal teams and external agencies to drive efficient revenue growth.
• Lead, mentor, and empower a high‑performing team with clear processes, supportive culture, and a focus on continuous improvement.

  
What’s required to succeed:

• Strong background in B2C customer marketing, loyalty, lifecycle programs, or large-scale membership‑based models.
• Expertise in customer lifecycle marketing, with a proven ability to leverage internal customer databases, articulate brand value creatively, and drive retention outcomes.
• Analytical mindset and optimisation capability, including experience running test‑and‑learn programs, analysing insights, and continuously improving campaign performance.
• Experience working with marketing automation platforms.
• Excellent communication and stakeholder engagement skills.

 
To be competitive for this opportunity, you’ll offer:
  

• Tertiary qualification in Marketing. 
• 5+ years’ experience delivering successful end-to-end data driven customer marketing strategies and campaigns to a discretionary consumer and/or subscription database. 
• 3+ years’ experience in managing high-performing marketing teams.
• 3+ years’ experience in using customer data, modelling, segmentation, and testing methodologies to inform campaigns and strategies.

  
Embracing collaboration and innovation, we work as one to lead the change veterans need. We’re not afraid to go the extra mile or seek better ways of doing things. We look out for each other; we value all voices and respect perspectives that may differ from our own; and everything we do, we do with heart. 
 
If this is an opportunity that excites you, please apply today. We’ll close applications when we find the right person, so take action today.

Apply For Job