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A century of support and innovation 

Our people and culture reflect our purpose – to support veterans and their families through care, commemoration and camaraderie.  

After more than a century, this purpose is as strong as ever. And we’re fulfilling it in ever-evolving ways – like providing life-changing support services, funding world-first research and using advanced technology to help more veterans through better methods.
 
We’re a dynamic, not-for-profit organisation delivering innovative programs and initiatives for veterans or their families. Whether they need employment, emergency financial aid, online health and wellbeing resources or social connection activities, our award-winning services and partner programs deliver real, lasting outcomes.  

Powered by Australia’s most successful prize home lottery, we have the resources to reach our ambitious goals. As a member of our team, you’ll have access to advanced technology, skilled co-workers, interesting projects and the opportunity to expand your career.  

And most importantly, you’ll be making a real difference in the lives of veterans and their families.


Why work at RSL Queensland:

Open, supportive, empowering, and deeply purpose driven — that’s how our team describes working at RSL Queensland. While this role enjoys some flexibility, it is designed to be highly connected and collaborative, which is why you’ll spend four days each week working onsite as part of the Marketing and Communications senior leadership team.

This provides you the best of both worlds:

• The energy, creativity, connection and momentum that come from being in the room with high performing colleagues
• The ability to build deep relationships across the business
• Real‑time alignment with senior leaders and team members
• A hybrid balance that still supports your lifestyle and wellbeing

Being together on-site is a big part of how we deliver high quality, insight driven work — and it’s something our leadership team genuinely values.
  
  
What else makes us great:  

• Option to salary package up to $15,900 per year on living expenses, and claim further tax-saving benefits on top
• Extensive training/development opportunities
• Bring your whole authentic self to work each day and be part of a supportive environment
• You’re gifted 3 additional days of leave at Christmas!
• Financial support and study leave to undertake higher educational courses related to work
• Work in an environment that values all voices – have an influence, be the difference!
• Benefits Hub that includes lifestyle discounts from hundreds of leading stores and services

Now, a bit about the role:
 
As Manager – Digital Channels, you’ll lead the operational performance, governance and optimisation of our external digital ecosystem – including websites, social media platforms, email marketing, and digital portals. You’ll ensure our channels are accessible, secure, user-centred, and aligned to RSL Queensland’s brand, reputation and strategic direction.  
  
You will: 

• Lead operational management and optimisation of all external digital channels 
• Translate enterprise content and campaign priorities into digital strategies, schedules and delivery standards 
• Oversee content governance to ensure brand, tone, accessibility and risk standards are upheld 
• Enhance user experience, engagement and performance through ongoing improvements 
• Monitor channel analytics and insights to inform strategic decisions 
• Provide leadership, clarity and direction to the Digital team 
• Work closely with Corporate Communications, Marketing, Engagement & Events, and Internal Communications teams to align delivery across channels 
• Support digital risk and reputational management, including monitoring and escalation 
• Maintain sustainable digital documentation, standards and operational processes 

This is a hands-on, high impact role that requires curiosity, digital stewardship, strategic thinking, and a passion for delivering exceptional user experiences. 
  

What’s required to succeed:  

You’ll thrive in this role if you’re a digital leader who effortlessly moves between strategy and detail, and who builds strong relationships across content, marketing, and organisational teams. You enjoy working in complex environments, love leading people, and have a strong sense of ownership over digital excellence and governance. 
  
You’ll bring: 

• A tertiary qualification in digital, marketing, communications or related field (or equivalent experience) 
• 7+ years’ experience managing digital channels in multi stakeholder or complex environments 
• 3+ years leading a team 
• Strong understanding of digital governance, accessibility standards, analytics and UX principles 
• Experience coordinating digital delivery across campaigns, communications and service organisations 
• Experience in not-for-profit, government, Defence or purpose-led environments is desirable. 

Embracing collaboration and innovation, we work as one to lead the change veterans need. We’re not afraid to go the extra mile or seek better ways of doing things. We look out for each other; we value all voices and respect perspectives that may differ from our own; and everything we do, we do with heart.  
 
If this is an opportunity that excites you, please apply today. We’ll close applications when we find the right person, so take action today.  

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