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A century of support and innovation  

Our people and culture reflect our purpose – to support veterans and their families through care, commemoration and camaraderie.  

After more than a century, this purpose is as strong as ever. And we’re fulfilling it in ever-evolving ways – like providing life-changing support services, funding world-first research and using advanced technology to help more veterans through better methods.  

We’re a dynamic, not-for-profit organisation delivering innovative programs and initiatives for veterans or their families. Whether they need employment, emergency financial aid, online health and wellbeing resources or social connection activities, our award-winning services and partner programs deliver real, lasting outcomes.  

Powered by Australia’s most successful prize home lottery, we have the resources to reach our ambitious goals. As a member of our team, you’ll have access to advanced technology, skilled co-workers, interesting projects and the opportunity to expand your career.
 
And most importantly, you’ll be making a real difference in the lives of veterans and their families. 


Why work at RSL Queensland:  

Open, supportive, empowering, and deeply purpose driven — that’s how our team describes working at RSL Queensland. While this role enjoys some flexibility, it is designed to be highly connected and collaborative, which is why you’ll spend four days each week working onsite as part of the Marketing and Communications senior leadership team. 
This provides you the best of both worlds: 

• The energy, creativity, connection and momentum that come from being in the room with high performing colleagues 
• The ability to build deep relationships across the business 
• Realtime alignment with senior leaders and team members 
• A hybrid balance that still supports your lifestyle and wellbeing 

Being together on-site is a big part of how we deliver high quality, insight driven work — and it’s something our leadership team genuinely values. 
  
  
What else makes us great:  

• Option to salary package up to $15,900 per year on living expenses, and claim further tax-saving benefits on top  
• Extensive training/development opportunities  
• Bring your whole authentic self to work each day and be part of a supportive environment  
• You’re gifted 3 additional days of leave at Christmas!  
• Financial support and study leave to undertake higher educational courses related to work  
• Work in an environment that values all voices – have an influence, be the difference!  
• Benefits Hub that includes lifestyle discounts from hundreds of leading stores and services  

Now, a bit about the role:  

As the Marketing Planning & Performance Lead, you will be the strategic integrator for Marketing & Communications — the person who brings structure, alignment, and insight to a fastmoving, purpose driven team. 
  
You’ll translate strategic direction into clear plans, coordinate dependencies between senior leaders, and ensure our marketing efforts are sequenced, measured, and delivering value.  
  
You’ll develop performance dashboards, reporting frameworks, and data driven insights that help optimise strategy, strengthen decision-making, and lift the maturity of our planning and governance processes.  
  
This is a role for someone who embraces planning, understands the “why” behind decisions, and enjoys enabling leaders to drive strategic, insight led marketing outcomes. 
  
You will: 

• Lead the integrated planning and performance framework for Marketing & Communications 
• Translate the General Manager’s strategic direction into structured plans and delivery planning that ensures clarity, alignment and accountability 
• Provide the Heads of Marketing & Engagement and Head of Content & Communications with the insights, foresight and planning discipline they need to develop, execute and optimise strategies 
• Connect work across portfolios by managing dependencies, shared milestones and integration points 
• Build dashboards and performance frameworks that turn data into real, executive and Board level insight 
• Coordinate research and analysis to drive continuous improvement 
• Standardise planning, reporting and governance processes 
• Act as the central advisory point for planning, performance and delivery risks.

What’s required to succeed:  
  
You’ll thrive in this role if you’re someone who naturally influences through clarity and insight, is highly strategic, curious, and data driven, and builds strong relationships with senior stakeholders. You’ll be working within a high performing, purpose aligned team, so the ability to collaborate deeply, maintain quality under complexity, and bring people together around shared priorities is essential. 
  
To be successful, you’ll bring: 

• A degree in Business, Analytics, Marketing or similar, or equivalent experience 
• 8–10+ years’ experience in strategic planning, performance management, PMO or governance 
• Strong capability in designing KPIs, performance frameworks and executive-level reporting 
• Experience working with senior leaders in complex organisational environments 
• Systems thinking, structured planning, and strong governance capability 

You’ll also be motivated by driving business outcomes, enabling senior leaders, and optimising marketing strategy using data driven insights. Leading through influence, being results focused, and acting as an enabler are all valuable strengths in this role. 

Embracing collaboration and innovation, we work as one to lead the change veterans need. We’re not afraid to go the extra mile or seek better ways of doing things. We look out for each other; we value all voices and respect perspectives that may differ from our own; and everything we do, we do with heart.  
 
If this is an opportunity that excites you, please apply today. We’ll close applications when we find the right person, so take action today.

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