_{10th March, 2025}

RSL Queensland is a dynamic, not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families.  After more than a century, our purpose – to provide care, commemoration, and camaraderie – is as strong as ever.
  
With Australia’s most successful prize home lottery backing us, we’re able to provide life-changing support services, fund world-first research, and use state-of-the-art tech to help more veterans in better ways. As a member of our team, you’ll have access to advanced technology, skilled co-workers, interesting projects, and the opportunity to expand your career. 
  
And most importantly, you’ll be making a real difference in veterans’ and their families’ lives. 
  
Why work at RSL Queensland. Open, flexible, supportive, empowering - they’re some of things our team love most about RSL Queensland.  Depending on your role, you’ll have the tools and flexibility to work in a hybrid way that balances your lifestyle and the requirements of the team.
  
What else makes us great:  

• Option to salary package up to $15,900 per year on living expenses, and claim further tax-saving benefits on top
• Extensive training/development opportunities
• Bring your whole authentic self to work each dayand be part of a supportive environment
• You’re gifted 3 additional days of leave at Christmas!
• Financial support and study leave to undertake higher educational courses related to work
• Work in an environment that values all voices – have an influence, be the difference!
• Benefits Hub that includes lifestyle discounts from hundreds of leading stores and services

  
Now, a bit about the role:  
The Marketing Coordinator – Acquisition role will support the Marketing Manager – Digital to grow net profit from ‘new’ customers into the Prize Home through planning and delivering commercial acquisition marketing activity.
  
This role will:

• Support the development, implementation and end-to-end management of Acquisition and promotional marketing activities (primarily in digital, TV, PR, Print, Partnerships, Sales Channels) to support the delivery of the Non-VIP Customer Marketing Strategies & Plans.
• Development and execution of organic social strategy to grow the audience base and maximise revenue and new customers from this channel.
• Be responsible for accurately implementing reporting capability enabling the measurement of all Acquisition marketing activities vs relevant Business KPIs.
• Responsible for the implementation of campaign creative in all Prize Home marketing activities.
• Using data and insights to inform innovation and optimisation of channel activities (primarily in digital, TV, PR, Print, Partnerships, Sales Channels).
• Building and nurturing a peer network of trusted partnerships both internally and externally with partners contributing to the primary objective of maximising revenue growth efficiently.
• Responsible for ensuring that assigned activity complies with internal policies and procedures including data security, legal and compliance and brand.

What’s required to succeed:

• Tertiary qualifications in Marketing or related fields.
• 2+ years’ experience managing marketing acquisition programs for a consumer organisation.
• Proven ability to develop effective acquisition marketing campaigns with accountability of implementation from ideation to execution.
• Strategic and analytic orientation, with a proven track record of decision making and problem solving based on data insights.
• Proven track record of successful multi-channel marketing campaigns.
• Experience working in campaign planning and delivery through the following channels is advantageous: digital, TV, PR, Print, Partnerships, Sales Channels.

Embracing collaboration and innovation, we work as one to lead the change veterans need. We’re not afraid to go the extra mile or seek better ways of doing things. We look out for each other; we value all voices and respect perspectives that may differ from our own; and everything we do, we do with heart. 
 
If this is an opportunity that excites you, please apply today. We’ll close applications when we find the right person, so take action today. 

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