_{20th February, 2025}

Join Our Team as Marketing Manager at Orchard Early Learning Centre
  
Orchard Early Learning Centre is dedicated to providing a nurturing and inspiring environment for children aged 6 weeks to 6 years. With multiple locations across Sydney, including Austral, Bradbury, Forestville, Kirrawee, Ryde, St Ives, and West Pennant Hills, we draw upon the natural environment to foster discovery, learning, and holistic development in children. Our philosophy underpins preparing children for a lifetime of learning and well-being.
  
Position Overview:
  
We are seeking an experienced and dynamic Senior Marketing Manager with a strong background in social media, event management, and strategic marketing planning. The successful candidate will play a pivotal role in enhancing our brand presence, driving enrolments, and building occupancy across our centres.
  
The position is full time at our Head Office in Crows Nest, across the road from the metro station or have access to a permanent parking spot.
  
Key Responsibilities:
  

• Strategic Marketing Planning: Develop and implement comprehensive marketing strategies aimed at increasing brand awareness and occupancy rates. This includes analysing market trends, identifying target audiences, and crafting tailored campaigns that resonate with prospective families.
• Social Media Management: Oversee and manage all social media platforms, creating engaging content that reflects our centre's values and philosophy. Monitor social media trends, analyse performance metrics, and adjust strategies to optimise engagement and reach.
• Event Management: Plan and execute events such as open days, community outreach programs, and educational workshops. Collaborate with internal teams to ensure events align with our brand and effectively showcase our centres' offerings.
• Collaboration and Leadership: Work closely with the admissions and educational teams to ensure cohesive messaging and branding. Lead and mentor the marketing team, fostering a culture of creativity and continuous improvement.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise return on investment.
• Market Research and Analysis: Conduct regular market research to stay abreast of industry trends, competitor activities, and parent expectations. Utilise insights to inform marketing strategies and identify opportunities for differentiation.
• Digital Marketing and SEO: Implement and oversee digital marketing initiatives, including search engine optimisation (SEO), email marketing, and online advertising campaigns, to enhance online visibility and attract prospective families.
• Brand Development: Ensure consistent application of brand guidelines across all marketing materials and communications.

  
Qualifications & Experience:
  
Bachelor’s degree in marketing, Business, Communications, or a related field.
Minimum of 5 years of experience in marketing, with a focus on social media, event management, and strategic planning.
Proven track record of developing and executing successful marketing campaigns that drive occupancy or sales growth.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Proficiency in digital marketing tools and platforms, including Canva, Instagram, Facebook, Adobe CS - InDesign, Photoshop, Acrobat, and Illustrator.
High level of proficiency using Microsoft Office Suite programs.
Experience with budget management and resource allocation.
Ability to analyse data and market trends to inform strategic decisions.
Creative thinking and problem-solving skills.
Background in Early Education and Care is a great advantage.
  
Why Join Orchard Early Learning Centre?
  
At Orchard Early Learning Centre, we believe in nurturing curiosity, fostering creativity, and growing together—one little step at a time. As part of our team, you'll have the opportunity to make a meaningful impact on children's lives and contribute to a community dedicated to excellence in early childhood education.
  
If you are a passionate marketing professional with a desire to drive growth and make a difference, we invite you to apply for this exciting opportunity.

Working at Orchard:
At Orchard Early Learning Group, we offers more benefits than any other employer in the sector, including:

• Sector leading pay rates
• Generous annual pay increases
• Study assistance and support with ECT accreditation
• Up to 95% off staff childcare fees
• Employee benefits program with access to higher super, interstate and international conferences
• Staff wellness programs including birthday leave and 5 additional days off
• Gourmet staff lunch provided daily
• Access to extensive free professional learning
• Well-resourced and environmentally responsible workplaces
• Coaching and mentoring from experienced colleagues

Join Our Tribe:

How to apply

This is an exciting opportunity to be an integral part of a fast-growing organisation making a difference in the lives of children.
Please submit your resume via the "APPLY" button which will direct you to our internal application site. Alternatively email your cv to danielle@orchardelc.com.au

We can't wait to welcome you to our tribe! ��

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